Avery Dennison Introduced AD Visi Label Line
The company revealed new Bluetooth-enabled labels designed for high-value supply chain tracking and asset security.
Updated on Oct. 12, 2026 in Consumer Goods
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Avery Dennison has announced the AD Visi product line, a series of Bluetooth Low Energy labels designed to improve end-to-end traceability for high-value goods. The labels integrate advanced InPlay NanoBeacon chip technology to provide tracking and tamper-evident capabilities.
Why it matters
The product line addresses the growing industry demand for robust traceability of valuable shipments across global supply chains. By utilizing specialized hardware, the labels ensure that businesses can maintain visibility and security for parcels and pallets.
These labels operate in temperatures ranging from -30°C to 60°C and utilize non-lithium printed batteries. The flexible design allows for application across various parcels and pallets while remaining under 1 mm in thickness.
The players
Avery Dennison
Avery Dennison is a global materials science and digital identification company that specializes in labeling and functional materials.
InPlay
InPlay is a technology company that develops Bluetooth Low Energy and sensor connectivity solutions.
The details
The AD Visi line consists of two primary models: AD Visi Way for location tracking and AD Visi Secure for detecting tampering. These labels leverage flexible construction and low-energy chip technology to ensure functionality in diverse environments.
Timeline
Late 2026: Initial AD Visi products will be available for customer orders.
Early 2027: A wider suite of products is scheduled for official launch.
Market Landscape
The integration of InPlay NanoBeacon chip technology signals a shift toward active, long-range digital identification in the logistics sector. This move positions the company to compete more effectively against existing passive RFID solutions by offering greater operational range and data density.
Businesses utilizing these labels can expect improved inventory visibility and reduced loss through better tamper-detection features. These technical upgrades are designed to enhance the security of high-value shipments throughout the supply chain.
The takeaway
Companies should prepare for an shift toward active tracking labels as high-value logistics standards evolve. Businesses looking to adopt these technologies should evaluate their current shipment security workflows ahead of the 2026 release.
What happens next
The initial product offering is slated for availability in late 2026, followed by the launch of a wider product suite in early 2027.
Further reading
Learn more about the latest innovations in Consumer Goods.
Source note: This article includes information reported by Paper, Film and Foil Converter.
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