Drake Released HABIBTI (FOMO) Project

The new four-track project from Drake has secured the second spot on the Billboard 200 album chart.

Updated on Oct. 10, 2026 in Hip-Hop and Rap

Live Poll

Do you believe hip-hop music will maintain its dominance over country and pop music?

Drake has released his latest project, HABIBTI (FOMO), which includes four new songs. The release performed better than industry expectations in its debut week.

Why it matters

The release demonstrates the continued effectiveness of dropping surprise deluxe projects to maintain audience engagement in a crowded streaming landscape. By exceeding initial sales projections, the artist has solidified his commercial standing in the current music cycle.

The HABIBTI (FOMO) project moved 70,500 units in its first week, outperforming the 65,000 units predicted by early industry estimates. The project is set to debut at second place on the Billboard 200 album chart.

The players

Drake

Drake is a prominent recording artist and songwriter who has consistently influenced the commercial performance of the hip-hop genre.

Quavo

Quavo is a well-known rapper and member of the group Migos who maintains an active solo recording career.

Pharrell

Pharrell is a highly influential music producer and artist known for his work across multiple genres in the entertainment industry.

The details

The HABIBTI (FOMO) project was issued as a deluxe collection featuring four new tracks intended to drive increased listener attention. In the same chart period, a project from Quavo produced by Pharrell sold 13,000 units.

The project recorded 70,500 units in its first week of availability during October 2026.

Industry Dynamics

The move aligns with the Billboard 200 album chart methodology, which tracks how artists use deluxe re-releases to sustain commercial interest. This strategy highlights the ongoing evolution of how streaming-era projects compete for top-tier chart positions.

Fans can access the four new tracks immediately through major streaming platforms where the project is now available. This release model dictates that listeners must return to the full project to hear the additional content.

The takeaway

Artists are increasingly relying on mid-cycle deluxe releases to sustain momentum on major music charts. Fans can anticipate similar strategic drops as performers look to maximize total units sold during a project lifespan.