Mattel Released Serena Williams Barbie Signature Doll
The new collector's item commemorates Williams' historic 2005 Australian Open championship victory.
Updated on Oct. 9, 2026 in Tennis
Live Poll
Do you feel that toy brands are successful in promoting positive role models to children?
Mattel launched a new Serena Williams Barbie Signature doll to celebrate the tennis icon as a barrier-breaking athlete. The collectible figure officially went on sale on October 8, 2026.
Why it matters
The doll honors Williams' legacy in professional sports and her status as a cultural icon for breaking barriers in tennis. The release coincides with a donation from the Barbie Dream Gap Project to Mrs. Rina's House of Blessings.
The new Barbie Signature doll retails for $45 and is available through Target and Mattel Creations. The doll features a detailed tennis outfit, including a green and white cutout top, a white skirt, sweatband, and accessories like a racket and tennis ball.
The players
Serena Williams
She is a legendary professional tennis player who won 23 Grand Slam singles titles during her career.
Mattel
This global toy and entertainment company owns the Barbie brand and oversees the development of its product lines.
Barbie Dream Gap Project
This initiative provides resources and support to girls to help them reach their potential and overcome societal barriers.
Mrs. Rina's House of Blessings
This organization operates in Martin County, Florida, to provide charitable assistance to those in need.
The details
Designed to reflect her 2005 Australian Open victory, the doll includes authentic tennis gear and sports apparel. It follows a one-of-a-kind Serena Williams Role Model doll that Mattel introduced earlier this year in March.
Timeline
In 2005, Serena Williams achieved victory at the Australian Open.
Mattel released a one-of-a-kind Serena Williams Role Model doll in March 2026.
The Serena Williams Barbie Signature doll became available for purchase on October 8, 2026.
Season Trajectory
The release builds on the Barbie Role Model collection by expanding the representation of high-profile athletes within the toy market. This effort aligns with the brand's long-term strategy to highlight successful women across various industries as aspirational figures for younger generations.
Fans and collectors can purchase the doll at Target locations or via the Mattel Creations website. The release serves as a tangible expansion of Williams' career-long brand presence into the collectibles market.
The takeaway
This collectible serves as a tribute to one of the most successful careers in professional tennis history. Supporters and collectors should check retailer inventory levels soon to ensure availability for the new $45 figure.
Further reading
For more on the latest developments in the sport, explore our Tennis section.
Live Poll
Do you feel that toy brands are successful in promoting positive role models to children?
