Catalina Snacks Added Two Executives to Leadership Team
The company appointed a new president and chief customer officer alongside a chief operating officer.
Updated on Oct. 9, 2026 in People
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Catalina Snacks has expanded its executive leadership team with the appointments of Lauri Luker as president and chief customer officer and Dan Robin as chief operating officer. Both executives will report to CEO Doug Behrens as the firm scales operations.
Why it matters
The company expanded its leadership structure to strengthen commercial and operational capabilities. These additions are intended to support brand growth as the business continues to scale its activities.
Catalina Crunch products are currently sold in over 30,000 retailers throughout the United States. New chief operating officer Dan Robin joins the team with more than 25 years of experience in supply chain and operations.
The players
Lauri Luker
She serves as the president and chief customer officer for Catalina Snacks.
Dan Robin
He serves as the chief operating officer for Catalina Snacks and previously worked at Monarca Food Solutions.
Doug Behrens
He is the current CEO of Catalina Snacks to whom both new executives report.
The details
Lauri Luker will lead sales strategy and retail partnerships to support the brand, while Dan Robin will manage the supply chain, procurement, and plant operations. Robin previously served as the chief supply chain officer at Monarca Food Solutions.
Timeline
Catalina Snacks was founded in 2018.
The leadership appointments were announced in October 2026.
Market Landscape
This leadership expansion aligns with a broader industry trend of scaling operational infrastructure to maintain shelf dominance in the health snack sector. The move positions the company to compete more aggressively for retail space against larger legacy food manufacturers.
These executive changes will likely result in increased focus on retail strategy, potentially leading to greater product availability for the average shopper. Consumers may notice more consistent stocking of Catalina Crunch items as the brand seeks to expand its footprint.
The takeaway
Companies in the growth phase often shift focus from initial innovation to strengthening internal supply chains and retail partnerships. Investing in experienced operational leadership is a common strategy for brands aiming to scale their physical presence nationwide.
Further reading
For more on industry leadership transitions, visit People.
Source note: This article includes information reported by FoodBev Media.
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