Ryan Serhant Partnered with HeyGen for AI Content

The real estate mogul introduced an AI avatar to automate daily social media posts across his digital platforms.

Updated on Oct. 8, 2026 in Remote Work

Isometric editorial illustration of two symmetrical, opaque geometric prisms floating in parallel, representing digital replication and content automation. — Real estate mogul Ryan Serhant has partnered with AI firm HeyGen to deploy a digital avatar for automated daily content across his social media platforms. AI Illustration. Upload story photo >

Live Poll

Would you trust social media content generated by an AI avatar of a real person?

Real estate broker Ryan Serhant has launched an artificial intelligence avatar in partnership with HeyGen to maintain his social media presence. The digital persona will appear on Instagram, TikTok, and X to provide daily video content for the brand.

Why it matters

The move allows Serhant to maintain a high-frequency social media strategy while balancing his responsibilities running a brokerage that operates across 19 U.S. regions. By using an AI avatar, he aims to scale his digital footprint without needing to physically record every video clip.

Serhant manages a brokerage spanning 19 U.S. regions supported by a 100-person in-house studio, including 30 staff members based in New York. The new HeyGen partnership is set to produce at least one video per day for a minimum duration of 12 months.

The players

Ryan Serhant

He is a prominent real estate broker who leads a brokerage firm operating across 19 U.S. regions.

HeyGen

This is an artificial intelligence company that specializes in creating realistic digital avatars for corporate and social media use.

The details

The AI persona is modeled directly after Serhant's likeness, and his team collaborates on every video to ensure the content reflects his sentiments. Future plans include creating clips where Serhant's actual persona engages directly with his digital avatar.

The partnership was announced on October 8, 2026.

Market Landscape

The adoption of AI avatars represents a broader shift toward automating influencer-led marketing campaigns to sustain high output volumes. This strategy positions Serhant to maintain his dominance in digital real estate marketing against competitors who rely on traditional filming schedules.

Followers of the @HeySerhant handle can expect a more consistent stream of daily content across their social feeds. This shift ensures the brand remains active on social media even when Serhant is focused on his primary brokerage operations or television commitments.

The takeaway

This partnership demonstrates how professionals can leverage generative AI to overcome time constraints while maintaining a personal brand presence. It serves as a template for other high-output creators to outsource repetitive production tasks to digital doubles.