Rhone Released First Women's NBA Apparel Collection

The performance apparel brand has debuted a new line featuring licensed logos for all 30 NBA teams.

Updated on Oct. 8, 2026 in Basketball

Rhone Released First Women's NBA Apparel Collection

Live Poll

Do you consider NBA-licensed clothing from lifestyle brands when shopping for activewear?

Rhone has officially launched its first NBA-licensed apparel collection specifically designed for women. The new line arrives as part of a broader expansion of the brand's existing partnership with the league.

Why it matters

The release marks a significant milestone in the brand's expansion into licensed sports apparel for female fans. It builds on a multi-year relationship between the apparel maker and the professional basketball league.

The new collection includes seven men's, women's, and unisex styles priced between $128 and $158. Logos for all 30 NBA teams are available across the range of items.

The players

Rhone

This performance apparel company was founded 12 years ago and maintains a multi-year partnership with the NBA.

Kevin Love

He is a professional basketball player who entered into a partnership with Rhone in 2024.

The details

The collection features various designs including DreamGlow polo sweaters, crewnecks, and track half-zips tailored for women. Products will be available for purchase through the official company website and at specific retail outlets.

Rhone was founded 12 years ago in 2014.
The partnership between Rhone and the NBA was established in 2024.
The 12 Pursuits initiative was launched in January 2026.
The apparel collection is scheduled for release on Thursday, October 8, 2026.
A promotional event titled Play will take place at Hudson Yards on October 14, 2026.

Season Trajectory

The introduction of this collection follows the pattern set by the NBA's league-wide licensing program to broaden team merchandise reach. It positions the brand to capture increased market share among female fans during the ongoing season.

Fans can access the new apparel through the company website starting this Thursday. The release offers a range of styles specifically designed for female consumers that were previously unavailable under this partnership.

The takeaway

This collection provides fans with new options for professional team-branded clothing that emphasizes performance materials. Those interested in the brand can attend the upcoming activation event at Hudson Yards to see the apparel in person.