Mattel Released WWE and Chucky Action Figure Set

The new two-pack features WWE star Liv Morgan and the horror icon Chucky with interactive, water-activated design features.

Updated on Oct. 8, 2026 in Wrestling

Mattel Released WWE and Chucky Action Figure Set

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Would you buy a horror-themed celebrity action figure set for $65?

Mattel has launched a new WWE Elite Collection action figure two-pack featuring professional wrestler Liv Morgan and the horror franchise character Chucky. The $65 set is inspired by Liv Morgan’s guest appearance on the television series Chucky.

Why it matters

This collaboration highlights the increasing intersection between professional wrestling, mainstream horror media, and the high-end collector market. The release leverages the popularity of the television series episode Death on Denial to drive interest among adult hobbyists and wrestling fans.

The set includes a 6.1-inch Liv Morgan figure with 25 points of articulation and a Chucky figure with 18 points of articulation. Both figures utilize TrueFX technology and include three interchangeable face plates each.

The players

Mattel

A leading global toy and family entertainment company that manufactures a wide variety of consumer products.

Liv Morgan

A professional wrestler currently signed to WWE who appeared in the television series Chucky.

The details

The figures feature a specialized color-change mechanism that allows collectors to reveal hidden designs on the Liv Morgan torso and the Chucky knife when exposed to ice-cold water. The set also includes two additional sets of interchangeable hands for the Liv Morgan figure and comes in stylized Good Guys-themed packaging.

Mattel officially announced the new action figure set on October 8, 2026.

Season Trajectory

This release follows the established design standards and modular accessory philosophy of the WWE Elite Collection line. It marks a broader expansion into pop-culture crossover figures that diversify the wrestling merchandise catalog.

Collectors should note that the water-activated color-change feature on the torso and knife requires specifically ice-cold temperatures to function correctly. The $65 price point positions this set as a premium item intended primarily for display rather than standard play.

The takeaway

Collectors should verify storage conditions to ensure the color-changing temperature mechanism remains effective over time. Fans of the Chucky series may find the Good Guys-themed packaging adds significant value to the display potential of this specific two-pack.