Kujten Secured Three New Retail Locations in U.S.

The cashmere brand has expanded its American footprint after a successful debut on Madison Avenue.

Updated on Oct. 8, 2026 in Retail

Kujten Secured Three New Retail Locations in U.S.

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Cashmere retailer Kujten has finalized lease agreements for three new stores across the United States. This expansion follows the successful 2025 opening of the brand's first American location in New York City.

Why it matters

The company identified a consumer demographic in the U.S. that mirrors its European base, prompting this expansion after the Madison Avenue store performed well. The U.S. market currently accounts for 10 percent of the brand's total global revenues.

Kujten has signed leases for a 2,700-square-foot storefront in SoHo and two 1,300-square-foot locations in Aspen and Miami. The U.S. market currently contributes 10 percent of total company revenues.

The players

Kujten

This fashion retailer specializes in cashmere products and sources raw materials directly from Mongolia.

Carole Benaroya

She is one of the co-founders who established the brand in 2012.

Stephanie Eriksson

She serves as a co-founder of the cashmere retail company.

The details

The new stores will be located at 92 Greene Street in SoHo, 205 South Mill Street in Aspen, and within the Bal Harbour shopping center in Miami. Kujten, founded in 2012 by Carole Benaroya and Stephanie Eriksson, manages its supply chain by traveling to Mongolia to hand-select raw cashmere materials.

Kujten was founded by Carole Benaroya and Stephanie Eriksson in 2012.
The company opened its first U.S. store on Madison Avenue in 2025.
The SoHo location is expected to open at the end of October 2026.
The Aspen store is slated for a debut in November 2026.
The Miami location is projected to open by February 2027.

Market Landscape

Kujten's expansion follows the documented trend of luxury cashmere market expansion into North American retail hubs, reflecting the brand's effort to mirror its European success in these specific upscale corridors. This strategy positions the company to capture market share from established high-end retailers in elite shopping destinations.

Shoppers in SoHo, Aspen, and Miami will soon gain local access to Kujten's direct-sourced cashmere collections. The expansion signals increased inventory availability for U.S. consumers as the brand grows its physical footprint beyond its flagship Madison Avenue location.

The takeaway

Retailers aiming to succeed in the U.S. market often find that established European brands can leverage existing brand equity to secure high-traffic leases in luxury corridors. Consumers interested in high-quality textiles should note that direct-sourcing models often bypass typical wholesale markups.