Hasbro Unveiled New Transformers Action Figure Lines
The toy company revealed a series of collectibles across three distinct product lines during October.
Updated on Oct. 8, 2026 in Car Culture
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Hasbro has unveiled a wide array of new Transformers action figures spanning the Age of the Primes, Studio Series, and Retro G1 collections. These additions range from 4 to 7.5 inches in height and feature complex conversion steps.
Why it matters
The expansion offers collectors diverse options across legacy-inspired and modern screen-accurate designs. These releases cater to varying preferences by balancing classic aesthetic callbacks with detailed, poseable articulation.
The new figures include the 6.5-inch Guzzle with 23 conversion steps and the 7.5-inch Onyx Prime. Smaller models include the 4.7-inch Autobot Jazz and the 4-inch Retro G1 Bug Bite.
The players
Hasbro
This American multinational conglomerate is a prominent leader in the global toy and game industry.
Walmart
This massive retail corporation operates a chain of hypermarkets and department stores across the United States.
Hasbro Pulse
This is the direct-to-consumer e-commerce platform operated by the manufacturer for fan-focused product releases.
The details
The rollout encompasses the Age of the Primes series, the screen-inspired Studio Series, and the nostalgic Retro G1 line. While some figures are available through broader channels, Walmart serves as the exclusive retailer for the Retro Cardback Bug Bite and Exhaust figures.
Timeline
Hasbro unveiled the new figures on October 8, 2026.
Pre-orders for Age of the Primes and Studio Series figures open on October 13, 2026.
Roadmap
This release follows the design patterns established by the Hasbro Transformers Studio Series line. The collection underscores a broader industry focus on blending nostalgic consumer appeal with highly articulated, complex conversion mechanics.
Collectors can secure specific Retro G1 figures immediately through Walmart, while other new lines require waiting until the October 13 pre-order window opens. Choosing between these products involves balancing individual height preferences and specific conversion step requirements.
The takeaway
Collectors should monitor the Hasbro Pulse portal on October 13 to ensure access to the latest Studio Series and Age of the Primes releases. Managing pre-order timelines is essential for acquiring exclusive retail figures before they potentially sell out.
What happens next
Pre-orders for the Age of the Primes and Studio Series lines will begin on Hasbro Pulse on October 13, 2026.
Further reading
For more on evolving toy trends, visit the Car Culture section.
Source note: This article includes information reported by Flickering Myth.
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