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WWE Filed Trademarks for Worlds Collide Brand

The wrestling promotion secured new intellectual property rights for apparel and toys.

Updated on Oct. 7, 2026 in Wrestling

Isometric editorial illustration showing a generic plastic action figure in a display case and a folded fabric square, representing trademarked goods.
WWE has submitted two new trademark applications to the U.S. Patent and Trademark Office to protect the Worlds Collide brand for merchandise. AI Illustration. Upload story photo >

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WWE has submitted two new trademark applications to the United States Patent and Trademark Office covering the Worlds Collide brand. The filings secure future rights for the production of merchandise including toys, action figures, and clothing.

Why it matters

The move suggests WWE plans to expand the commercial footprint of its Worlds Collide event series, which was revived by the company in 2019. By locking in these specific categories, the organization positions itself to capitalize on the branding beyond just live event broadcasts.

WWE filed 2 separate trademark applications under IC 028 for toys and IC 025 for clothing. The applications currently await assignment to an examining attorney at the United States Patent and Trademark Office.

The players

WWE

WWE is a major professional wrestling promotion and media company that organizes live events and distributes content globally.

United States Patent and Trademark Office

The United States Patent and Trademark Office is the federal agency responsible for issuing patents and registering trademarks for intellectual property in the United States.

The details

The trademark applications follow the most recent iteration of the Worlds Collide event, which took place in Chicago on September 26, 2026, and premiered on YouTube four days later. The company is actively seeking to protect the brand name across multiple consumer goods sectors.

Timeline

  1. WWE revived the Worlds Collide event brand in 2019.

  2. The most recent Worlds Collide event occurred in Chicago on September 26, 2026.

  3. The event aired on YouTube on September 30, 2026.

  4. WWE filed two trademark applications on October 5, 2026.

Season Trajectory

The filing marks a departure from the brand's origins by formalizing its transition into a standalone merchandise line. This shift suggests the company is moving toward prioritizing Worlds Collide as a permanent retail entity rather than a sporadic event series.

Fans can expect to see new merchandise lines, including action figures and branded apparel, hitting retail markets in the coming months. These filings effectively clear the legal pathway for WWE to mass-produce and sell items tied to the Worlds Collide event identity.

The takeaway

Intellectual property filings like these are a common precursor to wider merchandising campaigns and expanded branding efforts. Consumers should anticipate increased availability of event-specific gear as these trademark applications proceed through the federal review process.

Further reading

For more background on the industry, visit Wrestling.

Live Poll

Do you typically purchase merchandise when attending or following live entertainment events?