Team Lammi Expanded NFL Local Sports Programming

The production company has launched new local team-focused broadcasts in Tampa Bay and Baltimore markets.

Updated on Oct. 7, 2026 in Football

Team Lammi Expanded NFL Local Sports Programming

Live Poll

Do you find local team-focused sports programming more engaging than national NFL coverage?

Team Lammi has extended its reach in the NFL media landscape by debuting new localized sports programming in Tampa Bay and Baltimore. These programs aim to provide fans with exclusive content centered on their specific home teams.

Why it matters

The company seeks to bridge a perceived gap in national media by providing dedicated, local-focused coverage. By emphasizing regional connections, they aim to build stronger communities around individual NFL franchises.

Each show features a 30-minute broadcast format produced for local networks and streaming platforms. The company has surpassed 1,100 total episodes across its various team-focused programs.

The players

Team Lammi

This Milwaukee-based production company specializes in creating localized sports content focused on NFL franchises.

Brad Johnson

He is the host of the newly launched Tampa Bay Huddle program.

The details

Shows are taped on location and offer fans free attendance to participate in the broadcast process. Team Lammi currently produces NFL programming across Green Bay, Kansas City, Buffalo, Denver, Tampa Bay, and Baltimore.

Inside the Huddle began 26 years ago in 2000.
Tampa Bay Huddle officially launched on September 28, 2026.
Baltimore Under the Helmet is scheduled for launch in October 2026.
The company aims to reach 10 total markets by 2028.
Management plans to operate in half of all NFL markets by 2030.

Season Trajectory

This move reflects a strategic expansion in the market for team-centric media, signaling a shift toward hyper-localized engagement models. By scaling into 10 markets by 2028, the company positions itself to capture viewership segments often underserved by national networks.

Local fans in Tampa Bay and Baltimore can now attend tapings in person to participate in the 30-minute broadcasts. The expansion provides consistent, team-specific analysis that viewers can access through both local network television and the company's dedicated streaming platforms.

The takeaway

Localized sports programming continues to grow as a popular alternative to mainstream national broadcasts. Fans looking for deeper, team-specific insights should monitor local listings to see if their city is included in the company's 2030 expansion goals.