Netflix Acquired AI Firm InterPositive for $587 Million
Netflix bought the post-production company founded by Ben Affleck to bolster its internal artificial intelligence tools.
Updated on Oct. 7, 2026 in Artificial Intelligence
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Netflix purchased the AI post-production startup InterPositive for $587 million earlier this year. The company, co-founded by Ben Affleck, specializes in training AI models on cinematic footage to assist in film production.
Why it matters
Affleck established InterPositive to bridge the gap between AI engineering and professional filmmaking expertise. He sought a solution to his discomfort regarding the use of AI models trained on other filmmakers' proprietary work without consent.
InterPositive builds its tools by training open models on proprietary footage, a process that required 8 months of dedicated data collection. The firm focuses on specialized post-production workflows rather than general-purpose content generation.
The players
Netflix
Netflix is a global streaming service and production company that distributes original content to millions of subscribers.
Ben Affleck
Ben Affleck is a prominent filmmaker and actor who serves as a member of the Creators Coalition on AI.
InterPositive
InterPositive is a post-production technology company that develops AI tools trained on cinematic footage.
The details
The technology platform allows for the integration of AI tools into film projects, with Affleck already applying these methods to his production of the film Animals. Following the deal, Affleck has transitioned into a new role as a senior advisor for Netflix.
Timeline
Netflix purchased InterPositive earlier this year.
Affleck spoke about his work at an event in Los Angeles last weekend.
The film Animals is scheduled for release on Netflix on October 9.
The Tech Race
This acquisition represents a strategic pivot toward proprietary production software, moving away from reliance on broad, publicly trained generative platforms. By securing InterPositive, Netflix aims to control the specialized AI pipeline rather than using models like the Sora video generation model.
Subscribers may see the results of this technology in upcoming projects like the film Animals, which leverages these AI-assisted post-production workflows. The move could eventually standardize faster or more efficient production timelines for high-budget Netflix originals.
The takeaway
Filmmakers are increasingly seeking control over the datasets used to train their production tools to ensure creative integrity. Investing in proprietary, industry-specific AI models offers a path for creators to utilize technology without relying on external, black-box systems.
Further reading
Learn more about how studios are integrating machine learning into production at the Artificial Intelligence section.
Source note: This article includes information reported by The Times of India.
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