Sinclair and New Media Launched The National Press
The new digital news brand features programming aggregated from local reporting across more than 60 markets.
Updated on Oct. 6, 2026 in Media
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Sinclair Inc. and New Media have launched The National Press, a digital news brand designed to provide a national audience with reporting derived from local newsrooms. The platform utilizes a network of 1,200 journalists to deliver content through YouTube, Substack, and podcast networks.
Why it matters
The brand aims to expand the reach of local journalism to a national stage, offering both free and paid subscription tiers for daily briefings. It seeks to capitalize on the trust consumers often place in local reporting by synthesizing regional stories for a broader audience.
The National Press leverages reporting from local newsrooms across 60 markets and 1,200 Sinclair local journalists. This service operates on a scale intended to capture a percentage of the 71% of Americans who report trusting local news sources.
The players
Sinclair Inc.
A major American telecommunications and media company that owns and operates numerous local television stations.
New Media
A company founded in 2026 that is partnering with Sinclair to manage the distribution and digital strategy of the new brand.
Lyndsay Keith
A media personality who serves as the host of the morning program for The National Press.
The details
The platform includes three original programs: The National Press, The National Story, and The National Debate, with host Lyndsay Keith leading the morning program. Content is distributed across digital channels including social media, podcast networks, and Substack to ensure accessibility.
Timeline
The New Media company was founded in 2026.
Sinclair and New Media announced the brand launch on October 6, 2026.
Market Landscape
This launch follows the documented trend of legacy broadcasters attempting to convert local news assets into national digital subscription products. It positions the companies to compete directly with other digital-native media outlets attempting to capture the trust of local news audiences.
Consumers can access news programming via platforms like YouTube and Substack, with options for both free and paid content tiers. Readers who value localized reporting will now have access to a centralized daily briefing that aggregates stories from 60 different regional markets.
The takeaway
The move underscores the growing strategy of packaging local journalism for a national digital audience to maximize content utility. Viewers can monitor these platforms to determine if the curated daily briefings provide value compared to their existing national news subscriptions.
Further reading
For more on how industry giants are adapting to changing viewership habits, see the Media section.
More information
To explore the new programs and subscription options, visit The National Press information portal.
Live Poll
Do you trust local newsrooms to report the news more accurately than national news outlets?
