Reebok Will Launch Avatar Footwear Collection on October 7
The new collaboration with Paramount features four distinct sneaker silhouettes available in unisex sizing.
Updated on Oct. 6, 2026 in Fashion
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Reebok is set to release a new footwear collection inspired by Avatar: The Last Airbender on October 7, 2026. The four-shoe line will be available for purchase globally through the company's online store.
Why it matters
Collaborations between athletic apparel brands and major entertainment franchises allow companies to reach niche fanbases through limited-edition product releases. This partnership bridges the gap between mainstream streetwear and pop culture iconography.
The collection features four silhouettes: the Club C 85 and Classic Nylon priced at $110 each, the Engine A 26 at $140, and the Insta Pump Fury 94 at $220. All items are offered in unisex sizing.
The players
Reebok
Reebok is a global athletic footwear and apparel company known for its heritage designs and performance gear.
Paramount Products & Experiences
Paramount Products & Experiences manages the consumer goods and brand licensing initiatives for Paramount Global intellectual properties.
The details
The collaboration, developed with Paramount Products & Experiences, applies the Avatar: The Last Airbender theme across four of Reebok's footwear models. Following the online launch, the items will be featured in a display at the Paramount booth during New York Comic Con.
Timeline
The global collection launch occurs on October 7, 2026, at 10 AM ET.
A showcase at New York Comic Con takes place from October 8 to 11, 2026.
Roadmap
This collaboration follows a long-standing industry strategy of leveraging classic footwear silhouettes like the Club C 85 to anchor high-profile pop culture partnerships. By utilizing proven models for limited-edition launches, the brand minimizes design risk while maximizing collector appeal.
Shoppers can purchase the items in unisex sizing exclusively online starting at 10 AM ET on the launch date. Fans attending New York Comic Con will have the opportunity to view the physical collection at the Paramount display booth shortly after the retail release.
The takeaway
Limited-edition brand collaborations often create short-term windows for acquisition, making early access critical for collectors. Consumers should prepare for the release by confirming availability and pricing details on the brand website prior to the 10 AM ET launch.
Further reading
For more on the latest trends in branded apparel, visit the Fashion section.
More information
View the complete product lineup at the Reebok official website.
Live Poll
Do you plan to purchase items from the new Avatar-themed footwear collection?
