Perfetti Van Melle Began Removing Artificial Colors

The confectionery company is transitioning over 650 U.S. products to non-artificial ingredients by 2027.

Updated on Oct. 6, 2026 in Consumer Goods

Bold vector editorial illustration of glass vials containing colorful natural pigments, representing a shift toward non-artificial candy ingredients. — Perfetti Van Melle has begun the multi-year transition of over 650 U.S. products to non-artificial ingredients to meet new consumer and regulatory standards. AI Illustration. Upload story photo >

Live Poll

Do you prioritize non-artificial colors when choosing candy and gum brands for your household?

Perfetti Van Melle has initiated a major transition to remove artificial colors from its U.S. product portfolio. The effort impacts more than 650 individual products, including popular candy and gum brands.

Why it matters

The transition responds to growing consumer interest in the removal of certified FD&C additives and aligns with evolving state and federal regulatory requirements for food ingredients.

Perfetti Van Melle is reformulating over 650 U.S. products, a project that positions the brand within the Candy Industry Global Top 100 Candy Companies list. The process involves comprehensive ingredient testing and manufacturing validation.

The players

Perfetti Van Melle

Perfetti Van Melle is a global confectionery and gum manufacturer that is currently ranked on the Candy Industry Global Top 100 Candy Companies list.

The details

The company is working with supply chain partners to qualify new suppliers and update packaging for brands including Airheads, Dentyne, and Trident. Mentos Chewy mints and Chupa Chups are currently already using non-artificial colors as the firm standardizes its production.

2027: The first reformulated products are expected to reach the market.

Market Landscape

This transition reflects a broader shift among major confectioners to address health-conscious consumer trends and stricter ingredient regulations. By aligning with these standards, Perfetti Van Melle is positioning its product catalog to maintain its competitiveness against other firms on the Candy Industry Global Top 100 Candy Companies list.

Shoppers can expect to see updated ingredient lists and packaging on shelves for brands like Airheads and Mentos by 2027. These changes reflect an industry-wide move toward non-artificial colors that may alter the appearance or label information of familiar household snacks.

The takeaway

The confectionery industry is increasingly prioritizing ingredient transparency to meet regulatory and consumer demands. Consumers should check updated packaging for changes as companies finalize their transition to non-artificial additives.