Noom Launched Lose for Keeps Campaign Ad
The new commercial highlights the risk of weight regain for patients discontinuing GLP-1 medications.
Updated on Oct. 6, 2026 in Weight Loss
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Noom has released a new commercial for its Lose for Keeps campaign featuring smart home devices warning a user about potential weight regain. The advertisement aims to encourage habit formation alongside medical treatment.
Why it matters
The campaign addresses the common concern of weight rebound for individuals who stop taking weight loss medications. It advocates for behavioral habit changes as a strategy to maintain weight loss after treatment ends.
Noom reports that 11 out of 12 people who take GLP-1 drugs eventually pause or stop their medication. The company suggests that members who focus on habit formation retain more weight loss after cessation.
The players
Noom
Noom is a digital health company that provides weight management programs and, through its Noom Med service, access to GLP-1 weight loss medications.
Nina Meredith
Nina Meredith is a professional film director who collaborated with Shutterstock Studios to produce the latest Noom advertisement.
The details
The commercial was developed by Noom's internal marketing team and produced by Director Nina Meredith in partnership with Shutterstock Studios. It visualizes the fear of regain by having household objects alert a woman to her progress and potential backsliding.
Timeline
Noom began offering GLP-1 medications through Noom Med in 2023.
The new commercial debuted at ADWEEK House HQ on October 6, 2026.
The Big Picture
This initiative follows the clinical challenge of weight rebound after GLP-1 discontinuation, which has become a primary focus for digital health providers. By emphasizing long-term habit formation, Noom attempts to bridge the gap between pharmacological weight loss and sustainable lifestyle maintenance.
For individuals currently using or considering GLP-1 medications, this campaign highlights the necessity of implementing behavioral changes during their treatment phase. It encourages patients to prepare for the period after medication, potentially influencing how they structure their long-term health routines.
The takeaway
Weight management often requires more than pharmaceutical support to ensure lasting success. Integrating consistent habit formation into a treatment plan may help patients navigate the transition if they choose to stop taking weight loss drugs.
Further reading
Learn more about the evolving strategies for maintaining wellness in our Weight Loss section.
Source note: This article includes information reported by Adweek.
Live Poll
Do you believe lifestyle habits are more effective than medication for maintaining long-term weight loss?
