New York Named Most Botox-Obsessed State

A new report ranks states by demand, provider density, and search volume to identify the top hubs for Botox treatments.

Updated on Oct. 6, 2026 in Beauty

Bold vector illustration of a glass facial roller and quartz stone, representing the cosmetic wellness industry. — A new report from Avinity Health identifies New York as the U.S. state with the highest demand for Botox cosmetic procedures. AI Illustration. Upload story photo >

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New York has been named the most Botox-obsessed state in the U.S. according to a report by Avinity Health. The findings analyze demand, provider density, and search interest across the country.

Why it matters

The high demand in New York is attributed to a fast-moving, discerning population. Understanding these regional variations reveals how local cosmetic trends and professional licensing standards shape the national market.

New York residents conduct 202 Botox searches per month per 100,000 residents. The state currently holds the seventh-highest national rank for Botox provider density per resident.

The players

Avinity Health

This organization researches health trends and released the 2026 Botox Obsession Index.

American Society of Plastic Surgeons

This professional organization tracks aesthetic procedures and provided the 2025 national treatment estimates.

The details

The report ranks New York as the top state for Botox obsession, followed closely by Colorado, which trails by a 0.07-point margin. While New York shows high search volume, Florida currently maintains the highest saturation of Botox providers per resident nationally.

In 2025, an estimated 9.9 million Botox treatments were performed nationally.
In October 2026, Avinity Health published the Botox Obsession Index.

Culture Shift

The report highlights a broader societal shift where non-invasive cosmetic procedures are increasingly influenced by regional search interest and digital demand. This data mirrors the wider growth of aesthetic medicine as a staple of contemporary wellness routines.

Residents in high-demand states like New York may experience longer wait times for appointments due to a potential gap between interest and provider availability. For those seeking treatments, the data suggests prioritizing locations with higher provider density to ensure access to licensed professionals.

The takeaway

The concentration of Botox interest in urban hubs underscores a significant regional divide in the aesthetic market. Consumers should focus on verifying the credentials of any provider, regardless of their state of residence or the local popularity of the procedure.