ASTA Promoted Lewis Nobles to Director
The American Society of Travel Advisors elevated Lewis Nobles to lead its business development operations.
Updated on Oct. 6, 2026 in Business Travel
The American Society of Travel Advisors has promoted Lewis Nobles to the position of director of business development. Nobles brings significant industry experience to the role as he looks to drive sustainable growth for the organization.
Why it matters
This leadership appointment positions the American Society of Travel Advisors to further stabilize its business strategy and partner relations. Nobles will leverage his background to manage key supplier relationships and internal sales resources.
Lewis Nobles joined the American Society of Travel Advisors five years ago and spent three years at Royal Caribbean. He now oversees the business development team, supplier partner relationships, and the Proud Partner Committee.
The players
Lewis Nobles
He is the newly appointed director of business development at the American Society of Travel Advisors.
American Society of Travel Advisors
This is a professional trade association that represents travel advisors and companies across the industry.
Royal Caribbean
This is a global cruise line company where Nobles previously worked for three years.
The details
In his new role, Lewis Nobles will be responsible for managing sales resources and the overall business development strategy for the American Society of Travel Advisors. He previously served as the senior business development manager for the organization.
Timeline
October 2021: Lewis Nobles first joined the American Society of Travel Advisors.
October 2026: Lewis Nobles was promoted to his new leadership position.
Travel Outlook
This appointment aligns with the American Society of Travel Advisors' long-term organizational growth strategy. It reflects a broader industry trend of prioritizing veteran leadership to navigate evolving market fluctuations.
Travel advisors and industry partners should expect updated outreach and strategic focus regarding supplier relations under the new leadership structure. These changes will likely influence how partners engage with ASTA's business development resources moving forward.
The takeaway
Leadership changes within major trade associations often signal shifts in how industry resources are managed for partner agencies. Advisors should monitor these organizational updates to better understand future sales and committee support structures.
Further reading
For more on industry leadership and market trends, visit the Business Travel section.
Source note: This article includes information reported by Travelmarketreport.
