Indian Motorcycle and Jack Daniel's Renewed Partnership
The two American brands have launched a new multi-year collaboration following their previous series.
Updated on Oct. 6, 2026 in Motocycles
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Indian Motorcycle and Jack Daniel's have officially entered into a new multi-year partnership to revive their co-branded V-Twin motorcycle series. The move comes after the two brands successfully collaborated on a similar series from 2016 to 2023.
Why it matters
The partnership highlights a shared focus on American heritage and craftsmanship by combining expertise in spirit production and motorcycle manufacturing. This renewal aims to leverage past success as the companies plan to release future limited-edition models.
The original collaboration series between the brands spanned 7 years from 2016 to 2023. The 2018 Jack Daniel's Scout Bobber model remains a benchmark after it sold out completely in under 10 minutes.
The players
Indian Motorcycle
An American motorcycle manufacturer known for its historic brand legacy and V-Twin engine designs.
Jack Daniel's
A world-renowned distillery based in Lynchburg, Tennessee, known for its iconic Tennessee Whiskey.
The details
The companies are currently selling a new line of co-branded merchandise at the Jack Daniel Distillery in Lynchburg, Tennessee, and at authorized Indian dealerships across the United States. While the merchandise is available now, future plans for limited-edition motorcycle releases remain in the development stage.
Timeline
The original V-Twin motorcycle collaboration series ran from 2016 to 2023.
A Jack Daniel's Scout Bobber model sold out in 10 minutes during 2018.
The new multi-year partnership was announced on October 1, 2026.
Co-branded merchandise went on sale on October 2, 2026.
Roadmap
This partnership follows the precedent set by the 2016-2023 Indian Motorcycle and Jack Daniel's V-Twin collaboration series. By renewing this alliance, the brands aim to strengthen their market presence through limited-edition offerings that target collector-focused buyers.
Consumers can currently purchase co-branded merchandise at local authorized Indian dealerships while supplies last. Potential buyers of the upcoming limited-edition motorcycles should monitor dealership inventory notices for future announcements regarding pricing and availability.
The takeaway
Collectors should note that previous limited-edition releases from this partnership have historically sold out in minutes due to high demand. Staying in contact with local dealers may be necessary to secure information on future motorcycle model availability.
Further reading
Learn more about the latest industry trends by visiting the Motocycles section.
Source note: This article includes information reported by HotCars.
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