Entrata Released New Pro Platform and 300 Features

The property management software provider introduced a new tier and AI-driven tools at its recent summit.

Updated on Oct. 6, 2026 in Apartments

Entrata Released New Pro Platform and 300 Features

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Entrata has launched Entrata Pro, a new platform tier featuring over 300 updates aimed at the multifamily housing industry. The release includes advanced artificial intelligence tools designed to streamline lease auditing and budget forecasting.

Why it matters

The integration of AI into operating systems allows property managers to maintain consistent data context throughout complex work processes. This update aims to reduce revenue discrepancies and automate time-consuming administrative tasks for property owners.

The October release introduces more than 300 features, including the Lease File Audit tool for billing discrepancy detection. Additionally, the company launched Forge, an AI language model specifically trained for the multifamily industry.

The players

Entrata

Headquartered in Lehi, Utah, this company has provided property management software solutions for the multifamily industry since 2003.

The details

The platform update introduces AI Admin, which creates exportable audit trails for interactions, and the AI Website Builder for automated site creation. Users can also leverage ELI+ Orchestrator to manage conversational agents that maintain shared context across various communication channels.

Entrata introduced the Pro tier during the Entrata Summit in September 2026.
The official announcement for the October release occurred on October 6, 2026.

Culture Shift

This release reflects the broader technological shift toward embedding specialized AI into enterprise management tools to replace manual document processing. It marks a transition from simple digital record-keeping toward autonomous systems that actively identify and resolve financial discrepancies.

Property managers using these new tools may see significant time savings by automating the migration of property portal sites and lease file comparisons. These technical improvements aim to reduce human error in billing, which can lead to more accurate financial reporting for housing complexes.

The takeaway

The move toward AI-native software platforms suggests that property management will increasingly rely on automated audit trails to ensure financial compliance. Managers should focus on training staff to utilize conversational AI tools like ELI+ to maximize the efficiency of daily workflows.