Bulova Released New Disco Watch Collection
The watchmaker has launched two new timepieces inspired by 1970s aesthetics and design trends.
Updated on Oct. 6, 2026 in Jewelry
Live Poll
Are you interested in purchasing modern watches that feature retro-inspired 1970s designs?
Bulova has introduced its new Disco watch collection to the United States market. The line consists of two distinct models that draw design inspiration from 1970s watch culture.
Why it matters
The release reflects a broader movement within the luxury watch industry to revive historical design motifs from the mid-20th century. By modernizing these archival styles, the brand aims to appeal to collectors who favor retro-inspired aesthetics.
The Disco Automatic features a 38mm steel case with an 18mm lug width, while the Disco Quartz model utilizes a 28.5mm case diameter. The Quartz version specifically incorporates a disco volante style case design.
The players
Bulova
This American-founded watch company is now a subsidiary of the Japanese conglomerate Citizen.
Citizen
Citizen is a major Japanese watch and electronics manufacturer that serves as the parent company for the Bulova brand.
The details
Parent company Citizen oversaw the release of the two new versions, which target different size preferences. The collection is split between the Disco Automatic for men and the Disco Quartz for women, both focusing on the distinctive shapes prevalent in 1970s horology.
Timeline
Bulova unveiled the Disco collection on October 6, 2026.
Culture Shift
The launch of these models follows a trend of luxury watchmakers revisiting the disco volante case shape that defined high-end watch design in the 1970s. This move signals a wider pivot toward nostalgia as brands attempt to blend vintage visual language with contemporary manufacturing standards.
Consumers interested in the new collection can expect these watches to arrive at retail outlets following the October launch. The different case sizes allow buyers to choose between a larger, more traditional steel construction or the smaller, stylistic disco volante quartz option.
The takeaway
Collectors looking for vintage-inspired timepieces should note that this collection specifically segments design features by gender, with distinct diameters and movements for each. The brand's focus on historical shape suggests a long-term strategy of refreshing its archives rather than creating entirely new silhouettes.
Further reading
For more information on the current market, explore the Jewelry section.
Source note: This article includes information reported by Gear Patrol.
Live Poll
Are you interested in purchasing modern watches that feature retro-inspired 1970s designs?
