Westlake Royal Consolidated Roofing Brands

The company has merged its US Tile and Newpoint product lines into a single national roofing brand.

Updated on Oct. 5, 2026 in Home Renovation

Bold vector editorial illustration of a clay tile and a concrete tile resting side-by-side, representing a unified roofing product line. — Westlake Royal Building Products has consolidated its US Tile and Newpoint product lines into a single national brand, US Tile Concrete and Clay Roofing. AI Illustration. Upload story photo >

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Westlake Royal Building Products has combined its US Tile Clay Roofing Products and Newpoint Concrete Roof Tile portfolios. The company now offers its entire selection of materials under the name US Tile Concrete and Clay Roofing.

Why it matters

This consolidation simplifies the process for builders and homeowners to specify and source tile roofing solutions across the United States. By unifying the brands, the company streamlines its operations while maintaining consistent product standards.

Clay roof tiles currently contain 59 percent recycled content and maintain a Class A fire rating. All existing product formulations, manufacturing standards, and warranties remain unchanged following the brand merger.

The players

Westlake Royal Building Products

This building materials manufacturer produces a wide range of exterior and interior products for the construction industry.

US Tile Concrete and Clay Roofing

This is the newly established national brand that combines the previously separate clay and concrete roofing portfolios.

The details

The unification of the roofing portfolios aims to integrate concrete and clay products into one industry-leading selection. Customers can expect continuity in support services despite the transition to the new national brand identity.

Westlake Royal consolidated its roofing brands on October 5, 2026.

Roadmap

This consolidation reflects a larger industry shift toward brand simplification to reduce complexities within the construction supply chain. By integrating concrete and clay portfolios, Westlake Royal is positioning itself to better compete against diverse manufacturers offering bundled building solutions.

Homeowners and builders will find the same product formulations and performance standards despite the new brand name. Warranty coverage and existing support structures remain stable, ensuring no change to ongoing renovation projects.

The takeaway

Builders should continue to rely on the established performance metrics of the tiles, as technical specifications remain consistent under the new branding. Consistent standards ensure that previous project planning for fire safety and material sustainability remains relevant.