Vitamix Will Launch Its First Juicer This October

The MaxExtract Cold Press Juicer hits the market on October 15, 2026, marking a new appliance category for the brand.

Updated on Oct. 5, 2026 in Appliances

Bold vector editorial illustration of a modern vertical cold-press juicer and fresh produce on a kitchen counter, clean editorial illustration. — Vitamix will expand its presence in the home appliance market with the release of the MaxExtract cold press juicer on October 15, 2026. AI Illustration. Upload story photo >

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Vitamix, a company with over 100 years of operation, announced it will release its first-ever juicer on October 15, 2026. The new MaxExtract Cold Press Juicer is designed for home use with slow masticating technology.

Why it matters

The release represents a significant strategic expansion for Vitamix, which is historically recognized for its high-performance blenders. By introducing a cold press model, the company aims to capture a new segment of the kitchen appliance market.

The MaxExtract Cold Press Juicer features a 5.3-inch hopper for whole-ingredient loading and includes a 5-year limited warranty. The device will be sold in black or white color options for an MSRP of $499.95 USD.

The players

Vitamix

Headquartered in Olmsted Township, Ohio, this company has manufactured high-end kitchen appliances for more than 100 years.

The details

The device utilizes slow masticating technology to press fruits and vegetables and includes a reverse mode to prevent clogging. Designed for convenience, the unit's removable parts are dishwasher safe for easier cleaning.

October 5, 2026: The new product was officially announced.
October 15, 2026: The juicer becomes available for retail purchase.

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Culture Shift

This move follows a pattern set by established culinary brands diversifying their hardware portfolios to remain competitive in the kitchen appliance space. It reflects a broader trend of heritage manufacturers leveraging their reputation to capture market share in niche segments like cold press juicing.

Consumers interested in the new juicer should prepare for a $499.95 USD investment when the product hits shelves in October. The inclusion of dishwasher-safe parts and a 5-year warranty aims to simplify maintenance for the daily user.

The takeaway

The addition of a masticating juicer allows Vitamix users to explore different preparation methods for produce beyond traditional high-speed blending. Interested buyers should evaluate the 5.3-inch hopper capacity to ensure it fits their kitchen storage and food preparation needs.