USA Volleyball Appointed Two New Directors
USA Volleyball added Craig Madson and Lindsay Rosenthal to its leadership team to focus on development.
Updated on Oct. 5, 2026 in People

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USA Volleyball announced the appointments of Craig Madson as Director of Officials and Lindsay Rosenthal as Director of Club Programming. These leadership additions are intended to strengthen the national officiating pipeline and expand grassroots programming.
Why it matters
The organization is looking to bolster its infrastructure and internal programs as it builds momentum toward the LA28 Games. These strategic hires aim to improve oversight of officiating and athlete support systems nationwide.
Craig Madson led a $690 million business unit at Alliance Laundry Systems, while Lindsay Rosenthal managed $3.5 million in athlete financial aid at LOVB. Both leaders bring over 20 years of experience in their respective fields to USA Volleyball.
The players
USA Volleyball
This is the national governing body for the sport of volleyball in the United States and is headquartered in Colorado Springs, Colorado.
Craig Madson
He is the new Director of Officials for USA Volleyball and previously led a $690 million business unit at Alliance Laundry Systems.
Lindsay Rosenthal
She is the new Director of Club Programming at USA Volleyball and holds a Juris Doctor from Seton Hall University School of Law.
Bari Greenfield
She serves as the Chief Operating Officer of USA Volleyball and oversees the work of the newly appointed Director of Club Programming.
The details
Craig Madson brings two decades of officiating experience and business management to the organization, while Lindsay Rosenthal joins with 20 years of club leadership and a legal background. Rosenthal will report directly to Chief Operating Officer Bari Greenfield as part of the new operational structure.
Timeline
October 5, 2026: Craig Madson and Lindsay Rosenthal officially began their new roles with USA Volleyball.
Market Landscape
These executive additions mirror the broader trend of national sports organizations professionalizing their internal management to compete for talent and resources. By integrating experienced business leaders into officiating and programming, USA Volleyball strengthens its operational standing against rival athletic programs.
The new appointments will likely change how club volleyball programs are managed and how officials are trained across the country. Readers involved in the sport should expect standardized improvements to officiating quality and potentially new developments in athlete financial aid programming.
The takeaway
Effective sports management requires blending specialized technical experience with high-level corporate operational skills. Investing in core infrastructure like officiating and programming is essential for organizations aiming to perform at the highest levels of international competition.
Further reading
For more information on organizational shifts in the industry, visit the People section.
Source note: This article includes information reported by USA Volleyball.
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