U.S. Hotel Revenue Rose Over 14 Percent
The hotel industry experienced widespread gains in occupancy and room rates during the final week of September.
Updated on Oct. 5, 2026 in Hospitality
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U.S. hotel revenue per available room (RevPAR) increased by 14.2% for the week ending September 26, 2026. This growth was driven by concurrent gains in occupancy rates and average daily room rates across the country.
Why it matters
The hospitality industry performance boost resulted from a favorable shift in the Rosh Hashanah calendar compared to the same period in 2025. This calendar variation helped lift occupancy and pricing metrics in most major markets nationwide.
The U.S. hospitality sector saw occupancy rise 6.4% to 69.7%, while the average daily rate increased 7.4% to US$179.43. Overall revenue per available room reached US$125.06, with San Francisco leading the top 25 markets with a 35.1% RevPAR increase.
The players
CoStar
CoStar is a major provider of information, analytics, and marketing services for the commercial real estate and hospitality industries.
The details
Regional performance varied significantly, as Orlando recorded an 18.6% rise in occupancy and Miami posted a 19.8% increase in average daily room rates. While most major markets trended upward, Phoenix stood out as the only top 25 market to report a RevPAR decline, which fell by 0.5%.
Timeline
Performance data was tracked for the week of September 20-26, 2026.
Market Landscape
This performance data follows the industry pattern established by the 2025 Rosh Hashanah calendar period. The holiday's shift creates temporary fluctuations in travel demand that periodically disrupt standard year-over-year growth metrics for major urban markets.
Travelers may notice higher nightly room rates in popular markets due to the recent surge in demand across the hospitality sector. Those planning upcoming trips should monitor local market trends, as hotel pricing remains sensitive to calendar-driven spikes in occupancy.
The takeaway
Hospitality demand is often tied to shifting religious and cultural calendars that influence annual travel patterns. Keeping an eye on these calendar events can provide insight into when room rates might fluctuate during the shoulder season.
Further reading
For more on industry metrics, visit the Hospitality section.
More information
For detailed data and services information, visit CoStar company and services information.
Source note: This article includes information reported by Hotel Online.
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