Prime Video Reorganized Business Affairs Division
The streaming service has transitioned to a genre-based model for its business affairs department.
Updated on Oct. 5, 2026 in Television
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Prime Video has restructured its business affairs department into a genre-based model to better align deal-making with creative teams. As part of the transition, the studio hired three former Netflix executives to lead the new divisions.
Why it matters
The change is designed to integrate business strategy directly with creative verticals, providing talent and creative partners with clear, dedicated points of contact. This approach aims to streamline collaboration between administrative and content-development teams.
The organizational shift follows the $111 billion valuation of the Paramount Skydance Warner Bros merger. Prime Video is now aligning dedicated leadership across genres including drama, comedy, nonfiction, animation, world-building, and IP.
The players
Mandy Schaffer
She serves as the Head of Business Affairs for Global TV at Amazon.
Diana Bernstein
She is a former Netflix executive recently hired by Amazon to lead one of the new genre-based divisions.
Chris Carter
He is a former Netflix executive who joined the Prime Video business affairs team.
Matt Rea
He is a former Netflix executive who moved to the Amazon business affairs department.
The details
Prime Video replaced its previous centralized business affairs structure with teams embedded directly within specific creative genre verticals. This move follows the recruitment of former Netflix executives Diana Bernstein, Chris Carter, and Matt Rea to spearhead the new operational strategy.
Timeline
Mandy Schaffer joined Amazon in May 2026.
A Reacher spinoff series titled Neagley was announced in September 2026.
The organizational shift was detailed on October 5, 2026.
Industry Dynamics
This reorganization follows the trend of consolidation and structural restructuring across major streaming platforms. It marks a shift from centralized operations to specialized management designed to improve efficiency in the competitive streaming market.
The new organizational structure is designed to streamline content production, which may influence the speed and quality of future series development. Subscribers can expect these changes to shape how creative projects reach the platform in coming years.
The takeaway
The move demonstrates a commitment to bridging the gap between business logistics and creative production at a major studio. By embedding experts in specific genres, the company seeks to build more cohesive and efficient partnerships with top-tier talent.
Further reading
For more background on current industry shifts, explore our Television section.
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