The Loan Store Has Rebranded to Averra Financial

The national lending platform updated its name to reflect recent expansion and a broader range of financial products.

Updated on Oct. 5, 2026 in Residential

Bold vector editorial illustration featuring a stylized, sculptural keyhole opening on a clean architectural facade, suggesting a transition into new financial services. — The Loan Store has officially rebranded to Averra Financial as of October 2026, signaling the company's evolution into a diversified national lending platform. AI Illustration. Upload story photo >

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The lender previously known as The Loan Store officially became Averra Financial on October 1, 2026. The rebrand marks the company's evolution into a national lending platform with increased product depth.

Why it matters

The company's previous name no longer accurately represented its expanded national scale and diversified service offerings. This shift aligns the brand identity with its strategic growth and broader mortgage market presence.

Averra Financial reported a 68% increase in non-QM loan volume for the first eight months of 2026. The firm continues to offer the Averra Advantage income verification tool and maintains existing broker terms for ongoing loans.

The players

Averra Financial

This national lending platform, formerly known as The Loan Store, specializes in mortgage products and income verification tools.

Aven

This financial technology company provides home equity line of credit products through strategic partnerships with lenders.

Homepoint

A former major wholesale mortgage lender whose wholesale business unit was acquired by The Loan Store in 2023.

The details

Following its 2023 acquisition of the Homepoint wholesale business, the company has expanded its portfolio, including a home equity line of credit partnership with Aven that funded its first loan in May 2026. Despite the new identity, broker terms and loans currently in the pipeline remain unchanged.

The Loan Store acquired the wholesale business of Homepoint in 2023.
The Aven partnership funded its first loan in May 2026.
Non-QM volume reporting for 2026 concluded in August.
The name change to Averra Financial took effect October 1, 2026.

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Culture Shift

This rebrand reflects the ongoing consolidation and product diversification within the U.S. mortgage industry. The shift toward non-QM lending highlights how lenders are increasingly catering to borrowers with complex income profiles as traditional mortgage markets fluctuate.

For borrowers, the rebrand does not require changes to existing loan terms or current application processes. Customers looking for alternative lending solutions can continue to utilize the firm's income verification tools under the new name.

The takeaway

Companies often undergo rebranding as they transition from specialized shops to national platforms to better reflect their expanded capabilities. Borrowers should remain focused on product availability and terms rather than corporate identity changes.