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DaVinci Commerce Launched New AI Brand Agent

The platform expansion aims to help brands feed product data to AI assistants and shoppers.

Updated on Oct. 5, 2026 in Artificial Intelligence

Isometric editorial illustration of neatly stacked, matte-finish shipping containers, representing organized data flow for retail AI platforms.
DaVinci Commerce has launched Brand Agent, a new tool allowing retailers to push product data directly into AI-driven shopping platforms. AI Illustration. Upload story photo >

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DaVinci Commerce has expanded its platform with the release of Brand Agent, a tool designed to publish product information to AI platforms like ChatGPT, Gemini, and Claude. This move follows broader industry shifts as retailers prepare for shopping interactions performed by automated agents.

Why it matters

Retailers are increasingly prioritizing AI-ready data to ensure their products are cited by AI search engines, which currently include brand websites in only 5% to 10% of relevant queries. The launch reflects a strategic effort to capture traffic in a market where AI-driven search orders are growing rapidly.

DaVinci Commerce utilizes Product Context Memory to organize catalog data, reviews, and social content into knowledge graphs for individual SKUs. AI-driven traffic has grown 8x year-over-year as brands adapt to these technical requirements.

The players

DaVinci Commerce

This is a technology company headquartered in San Mateo, California, that provides commerce solutions for brands.

Salesforce

This is a global cloud-based software company that recently expanded its AI-driven search capabilities.

Shopify

This is a major e-commerce platform provider that has begun integrating AI-driven storefront features by default.

The details

The Brand Agent tool connects merchant catalogs to consumer-facing AI platforms, enabling products to interact directly with shopper assistants. This integration complements recent competitive moves, such as Salesforce releasing Agentic Commerce Search and Shopify enabling Agentic Storefronts by default.

Timeline

  1. Shopify began enabling Agentic Storefronts by default in March 2026.

  2. Salesforce made Agentic Commerce Search generally available in July 2026.

  3. DaVinci Commerce expanded its platform with Brand Agent on October 5, 2026.

The Tech Race

The expansion of DaVinci Commerce mirrors the structural shift toward automated retail initiated by Salesforce's Agentic Commerce Search. These developments mark a move away from static website SEO toward dynamic, knowledge-graph-based information delivery for AI agents.

Shoppers may soon find that their AI assistants provide more accurate and detailed product recommendations as brands optimize their catalogs for AI consumption. This shift could make it easier for consumers to compare products using conversational prompts instead of traditional web browsing.

The takeaway

Brands that prioritize organizing their product data for AI visibility are likely to capture a larger share of search traffic as consumer behavior shifts toward automated assistants. Readers shopping through AI tools should verify information directly on manufacturer sites to ensure accuracy until these knowledge graphs are fully mature.

Further reading

Learn more about the evolving landscape of Artificial Intelligence in the retail sector.

Live Poll

Do you trust AI assistants to find the best products for your shopping needs?