Jaguar Will Unveil Type 01 Electric Car in New York

The luxury automaker plans to showcase its new 1,000-horsepower electric vehicle on October 8, 2026.

Updated on Oct. 4, 2026 in Electric Vehicles

Jaguar Will Unveil Type 01 Electric Car in New York

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Jaguar will unveil its new Type 01 electric car in New York on October 8, 2026. Priced at £130,000, the high-performance vehicle represents the brand's pivot toward an ultra-premium electric market.

Why it matters

Jaguar aims to reinvent itself as an ultra-premium EV brand to compete directly with rivals like Aston Martin and Bentley. The launch follows a turbulent period for the automaker, which underwent a controversial rebrand in 2024 and faced a significant sales decline in 2025.

The Type 01 features a 120kWh battery pack, a 1.4-meter roofline, and 23-inch wheels. Its three-motor system provides 1,000 horsepower, supported by torque vectoring technology that monitors grip 1,000 times every second.

The players

Jaguar

Jaguar is a British luxury vehicle manufacturer currently undergoing a transition to an all-electric product lineup.

Aston Martin

Aston Martin is a British independent manufacturer of luxury sports cars and grand tourers.

Bentley

Bentley is a British manufacturer and marketer of luxury cars and SUVs.

The details

The interior of the Type 01 is designed with a central spine, a wide high-definition display, and a digital rear-view system to maximize cabin space. By splitting the battery pack beneath the floor, engineers allowed the seats to be mounted in a low position, maintaining a sporty profile.

2024: Jaguar launched a controversial rebrand featuring a new logo and slogan.
July 2025: Jaguar sales reportedly crashed by 97.5 percent.
May 2026: The Type 01 was first announced.
October 8, 2026: Jaguar unveils the Type 01 in New York.
Early 2027: First deliveries of the Type 01 are scheduled.

Roadmap

This unveiling represents a critical milestone in Jaguar's attempt to shift from declining volume sales toward an ultra-luxury electric niche. The move aligns the manufacturer with high-end competitors by emphasizing extreme performance and premium specifications over mass-market appeal.

At a price of £130,000, the Type 01 is positioned as an exclusive vehicle for high-end buyers. Potential customers should monitor dealership availability closer to the early 2027 delivery window to understand charging infrastructure requirements for this 120kWh capacity battery.

The takeaway

Jaguar is doubling down on a luxury-focused strategy to overcome its recent market struggles. This pivot illustrates the broader industry trend of legacy automakers abandoning volume-driven manufacturing in favor of high-margin, ultra-premium electric performance models.