Entrepreneur Launched Spiritual Marketplace Website Divina
Brooke Bekoff launched a new platform that connects users with spiritual practitioners for personalized guidance.
Updated on Oct. 4, 2026 in Religion — General
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Would you ever pay for spiritual services like tarot or astrology to help navigate life decisions?
On September 1, 2026, Brooke Bekoff launched Divina, a marketplace website dedicated to spiritual services. The platform quickly scaled to include over 100 practitioners following its debut.
Why it matters
Consumers increasingly turn to spiritual services to gain a sense of agency and psychological control over uncertain futures. The platform offers a regulated alternative for personalized guidance as demand for such services continues to grow.
Divina charges a 10% commission on practitioner bookings and has recorded more than $1,000 in total sales. The site currently hosts over 100 practitioners who set their own individual service rates.
The players
Brooke Bekoff
She is the founder of the spiritual services marketplace Divina.
Divina
This is a marketplace website that facilitates connections between users and spiritual practitioners.
Etsy
This is a large e-commerce company that maintains strict prohibitions against the sale of spellcasting services.
The details
Practitioners on the platform must submit an application and verify their identity to participate. Unlike some other platforms like Etsy, which prohibit specific services such as spellcasting or promises of wealth, Divina provides a dedicated venue for these spiritual offerings.
Timeline
The psychic-services industry experienced an annualized growth rate of 5.5% between 2020 and 2025.
The U.S. psychic-services industry generated $2.3 billion in revenue in 2025.
The Divina website officially launched on September 1, 2026.
Culture Shift
The emergence of platforms like Divina mirrors the broader trend of younger generations seeking personalized, non-traditional methods to navigate uncertainty. This pivot away from conventional institutions reflects a shift toward digital-first spirituality that prioritizes individual autonomy.
Users seeking spiritual services now have a vetted marketplace that provides a formal process for vetting practitioners. Individuals using the site should be aware that the platform requires any service issues to be reported within a 72-hour window.
The takeaway
The growth of spiritual marketplaces highlights a desire for personalized guidance in a fluctuating economy. Consumers should ensure they understand the specific service agreements of any digital practitioner they choose to consult.
Further reading
Learn more about evolving belief systems and practices in the Religion — General section.
Live Poll
Would you ever pay for spiritual services like tarot or astrology to help navigate life decisions?
