Party City Will Expand Into 120 Staples Locations
The party supply brand will add its in-store retail experience to more Staples stores by late 2026.
Updated on Oct. 2, 2026 in Retail
Live Poll
Will the expansion of Party City into more Staples locations improve your local party supply options?
Party City will expand its retail footprint to 120 additional Staples locations by early December 2026. This move grows the existing presence of party supplies like balloons and decorations within the office supply chain.
Why it matters
The expansion signals a continued integration of specialized party retail experiences into existing big-box store environments. This strategy allows the brand to maintain a physical presence following its previous bankruptcy proceedings.
Party City currently operates in over 700 Staples locations nationwide. This expansion adds 120 new store-within-a-store sections by early December 2026.
The players
Party City
Party City is a retail chain specializing in party supplies including balloons, decorations, and banners.
Staples
Staples is an office supply retailer that currently hosts Party City experiences within its physical stores.
New Amscan
New Amscan is the corporate entity that acquired the Party City brand and assets following a bankruptcy filing.
The details
Staples stores incorporate Party City branded sections that sell banners, cards, balloons, and other party supplies. These retail experiences are part of the brand asset strategy managed by New Amscan, which acquired the company after its reorganization.
Timeline
January 2023: Party City filed for Chapter 11 bankruptcy.
February 2025: New Amscan acquired the Party City brand assets.
Early December 2026: The expansion to 120 additional Staples locations is scheduled to complete.
Market Landscape
This move marks the latest evolution of the Party City brand as it continues to rebuild following the 2023 Chapter 11 bankruptcy reorganization. By embedding itself within the Staples retail network, the company pivots toward an in-store partnership model to maintain market share.
Shoppers can expect increased access to party supplies such as balloons and decorations within their local office supply stores. This expanded partnership may provide more convenient one-stop shopping for household events.
The takeaway
The expansion shows how brands can leverage partnerships with established retailers to maintain physical reach after significant financial restructuring. Consumers should anticipate more standardized party supply options integrated into their routine office supply shopping trips.
Further reading
For more on the current state of physical store networks, explore the Retail section.
Live Poll
Will the expansion of Party City into more Staples locations improve your local party supply options?
