Cantine Riunite Launched Small Alcohol-Free Bottles
The company introduced new 187-ml single-serving sizes for its Riunite Zero and Maschio Zero wine products.
Updated on Oct. 2, 2026 in Wine
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Cantine Riunite has expanded its non-alcoholic wine portfolio in the United States by releasing 187-ml single-serving bottles. The move follows a national surge in demand for alcohol-free alternatives.
Why it matters
The launch addresses growing consumer preference for smaller, flexible portion sizes and convenient, grab-and-go options within the non-alcoholic beverage market.
Riunite Zero and Maschio Zero 187-ml bottles are priced at $2.99 and $3.99, respectively. These bottles were introduced after online non-alcoholic sales saw a 208% year-over-year increase.
The players
Cantine Riunite
Cantine Riunite is an Italian wine producer that has recently moved into the non-alcoholic beverage category.
The details
The new 187-ml formats for Riunite Zero and Maschio Zero are designed for distribution in convenience and grab-and-go retail settings across the United States. This initiative builds on the momentum of 350,000 total bottles sold worldwide during 2024 and 2025.
Timeline
Global sales reached 350,000 bottles between 2024 and 2025.
U.S. alcohol-free retail sales crossed $1 billion at the end of 2025.
New 187-ml bottles began rolling out at U.S. retailers in October 2026.
Culture Shift
The expansion reflects a broader societal move toward moderation and the rejection of traditional large-format alcohol purchasing. As non-alcoholic sales grow, brands are pivoting to match the convenience-first nature of modern consumerism.
Consumers can now find these smaller, single-serving non-alcoholic options in local convenience stores and grab-and-go aisles nationwide. These new formats offer a lower-cost entry point for trying alcohol-free wine without committing to a full-sized bottle.
The takeaway
Smaller portion sizes are becoming a critical tool for brands to penetrate the rapidly growing non-alcoholic market. Shoppers looking to reduce alcohol intake can now utilize these single-serve formats for more flexible and affordable consumption.
Further reading
For more on evolving consumer habits in the beverage sector, visit our Wine section.
Source note: This article includes information reported by Beverage Industry.
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Are you more likely to purchase non-alcoholic wine if it is available in individual sizes?
