See's Candies Launched Breast Cancer Fundraising Campaign
The confectioner has teamed up with Susan G. Komen to raise money for research and patient resources.
Updated on Oct. 1, 2026 in Philanthropy
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See's Candies has initiated a nationwide fundraising drive to support Susan G. Komen. The campaign features a new limited-edition chocolate box and direct employee and customer contributions.
Why it matters
The charitable initiative marks the 105th anniversary of See's Candies while providing funding for cancer research and critical patient resources. It combines product-based donations with active staff participation in regional events.
The campaign aims to raise a total of $105,000, supported by an initial $25,000 contribution to Susan G. Komen. Customers can participate by purchasing the limited-edition Pink Bordeaux box for $20 each.
The players
See's Candies
See's Candies is a long-standing American confectionery manufacturer founded in 1921.
Susan G. Komen
Susan G. Komen is a prominent non-profit organization dedicated to breast cancer research and patient support services.
The details
See's Candies is selling co-branded Pink Bordeaux boxes throughout October to drive donations, while also collecting individual contributions in retail shops and online. Additionally, company employees are scheduled to participate in several More Than Pink Walks throughout October and November.
Timeline
The fundraising campaign and product sales began on October 1, 2026.
Employees and customers will support Susan G. Komen throughout October 2026.
Staff members will participate in More Than Pink Walks during October and November 2026.
The campaign and sales for the Pink Bordeaux box conclude on October 31, 2026.
Market Landscape
This campaign aligns with the 105th anniversary of See's Candies, utilizing the company's long-standing brand legacy to drive consumer engagement. It positions the firm within a crowded retail sector by leveraging cause-related marketing to build brand loyalty.
Shoppers can participate in the fundraising effort by donating at retail locations or through the company website. The limited-edition $20 Pink Bordeaux box provides a tangible way for customers to support the partnership with Susan G. Komen.
The takeaway
Companies frequently use milestone anniversaries to anchor major philanthropic campaigns and deepen community ties. Participating in these drives allows consumers to contribute to health-related research while supporting established retail brands.
Further reading
For more information on current charitable efforts, visit our Philanthropy section.
More information
To donate or purchase the promotional chocolate, visit the See's Candies donation and product page.
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