OPI and Mars Have Launched Holiday Nail Collection
The OPI x M&M'S Sweeten Your Mani collection brings chocolate-inspired shades to professional salons and retailers.
Updated on Oct. 1, 2026 in Accessories
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OPI has partnered with Mars to introduce a limited edition holiday nail collection titled OPI x M&M'S Sweeten Your Mani. The range features a variety of shades and festive designs available to consumers starting in October 2026.
Why it matters
The collaboration serves as a vehicle for joyful self-expression during the holiday season. It also highlights OPI's ongoing marketing strategy during its 45th anniversary year.
Nail Lacquer shades retail for $11.99, while Infinite Shine colors are priced at $14.49 and RapiDry options cost $9.99. Mini packs featuring assorted holiday and classic hues range from $19.99 to $25.95.
The players
OPI
OPI is a professional nail care brand currently celebrating its 45th anniversary year.
Mars
Mars is a global manufacturer of confectionery, food, and pet care products that owns the M&M'S brand.
The details
The collection includes 12 shades in both GelColor and Nail Lacquer, along with 6 shades of RapiDry and 6 chocolate-inspired artificial nail designs. Products are available through professional salons as well as retailers like ULTA, Amazon, and OPI.com.
Timeline
The holiday collection becomes available for retail sale on October 1, 2026.
Culture Shift
This launch reflects the broader shift toward co-branded beauty products that leverage nostalgia to drive consumer interest. Such partnerships have become a standard strategy for brands looking to maintain relevance in a competitive, fast-moving retail market.
Shoppers can purchase the collection through major retailers like ULTA and Amazon or professional salons. The range of price points allows customers to choose between individual bottles or discounted mini sets for holiday gifting.
The takeaway
Consumers looking for seasonal variety can mix and match the new holiday shades with OPI's existing professional-grade formulas. These limited collections often sell out quickly, so interested buyers should plan their purchases early in the season.
Further reading
For more information on the latest trends in the beauty industry, visit the Accessories section.
More information
View the full range of available shades and products on the OPI product website.
Source note: This article includes information reported by Mass Market Retailers.
Live Poll
Would you purchase branded holiday-themed nail polish collections for yourself or as a gift?
