Nike Released New Air Max 95 Big Bubble
The latest version of the classic sneaker features updated cushioning and a distinct new colorway for consumers.
Updated on Oct. 1, 2026 in Fashion
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Nike has launched the Air Max 95 Big Bubble Premium, a refreshed model that increases the size of the sneaker's visible Air cushioning units. The design is intended to more accurately reflect the original silhouette from the mid-1990s.
Why it matters
By scaling up the cushioning units, Nike aims to align this release closer to the sneaker's historical aesthetic. The adjustment highlights a continued focus on archival accuracy for the company's legacy footwear.
The Air Max 95 Big Bubble Premium (style code IQ0229-002) is retailing for $190. It features a Black/Dark Smoke Gray/Smoke Gray/Canyon Purple colorway with a bright green shade on the outsole plate.
The players
Nike
Nike is a multinational corporation headquartered in Beaverton, Ore., that designs, develops, and sells athletic footwear, apparel, and equipment.
7-Eleven
7-Eleven is an international convenience store chain that sued Nike in summer 2026 over a separate sneaker design.
The details
The sneaker is available through nike.com and select retail outlets for collectors and fans. The increased cushioning units mark a technical departure from recent standard iterations, favoring a nostalgic design profile.
Timeline
The Air Max 95 originally debuted in the mid-1990s.
Nike introduced the Big Bubble variation in spring 2025.
The new model became available for purchase on October 1, 2026.
Roadmap
This release follows the industry trend of reviving classic sneaker silhouettes to maintain brand heritage and market relevance. It highlights how Nike balances modern manufacturing capabilities with the design DNA that established its historical market share.
The sneaker is available for purchase now via the official website and designated retailers for a retail price of $190. Fans should check local inventory availability at specific retailers to ensure size and colorway stock.
The takeaway
Collectors should note that this release prioritizes historical accuracy in the Air cushioning units over modern minimalist trends. Implementing this design choice suggests that the brand is leaning into its archives to engage long-time enthusiasts.
Further reading
For more on the latest trends in the footwear industry, visit the Fashion section.
More information
To purchase the new model or view specific product details, visit the Nike official product website.
Source note: This article includes information reported by WWD.
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