Nike Reissued the Air Max 2000 as Air Max Ecstasy Plus

The sneaker formerly known as the Air Max 2000 has been rebranded following a collaboration with Supreme.

Updated on Oct. 1, 2026 in Running

Nike Reissued the Air Max 2000 as Air Max Ecstasy Plus

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Do you plan to purchase retro-inspired running sneakers this year?

Nike has launched the Air Max Ecstasy Plus, a renamed version of the classic Air Max 2000 sneaker. The shoe is now available at overseas retailers, with a domestic rollout planned for the United States.

Why it matters

The rebrand highlights Nike's strategy of revitalizing legacy silhouettes through high-profile design partnerships. This shift allows the company to reintroduce archival performance models to contemporary fashion markets.

The Air Max Ecstasy Plus retails for $190 and features five circles at the midsole lateral heel as part of the Alpha Project mark. It is currently available at overseas retailers before a planned U.S. launch.

The players

Nike

Nike is a global athletic footwear and apparel corporation known for its performance gear and lifestyle sneakers.

Supreme

Supreme is a prominent streetwear brand that frequently collaborates with major footwear labels on limited-edition product releases.

The details

The updated sneaker maintains key design elements from the original 1999 model, including a mesh base, horizontal TPU overlays, and pill-shaped patterns on the tongue. Nike introduced the new name alongside a collaborative project with Supreme.

January 1, 1999: The original Air Max 2000 launched.
2026: Nike reissued the Zoom Skylon 11 and Zoom Streak 3 sneakers.
Before the end of 2026: The Air Max Ecstasy Plus is expected to release in the U.S.

Season Trajectory

This release aligns with the brand's ongoing effort to cycle through its deep archives of performance running silhouettes. It follows the recent reissue of the Zoom Skylon 11 and Zoom Streak 3 as part of a broader trend of reviving 1990s and 2000s technical running designs.

Consumers in the U.S. can expect a retail price point of $190 when the shoe officially arrives in the domestic market. Availability remains limited to overseas retailers until the brand confirms the specific local release window.

The takeaway

The rebrand of the Air Max 2000 demonstrates how established athletic brands use historical archives to create new product excitement. Buyers should keep track of official brand announcements to identify when these limited retro models reach domestic store shelves.