NEXA Lending Appointed Geri Farr as New CEO

The company has transitioned its leadership as part of a hybrid business model expansion.

Updated on Oct. 1, 2026 in Real Estate — General

Isometric editorial illustration of stacked wooden house models on a drafting table, representing a shift in mortgage lending structure. — NEXA Lending has appointed Geri Farr as CEO, signaling a shift toward a hybrid lending model focused on mortgage servicing rights. AI Illustration. Upload story photo >

Live Poll

Would you prefer a compensation model that includes long-term mortgage servicing rights revenue?

NEXA Lending appointed Geri Farr as its new CEO in early September 2026. The move accompanies the company's shift toward a hybrid lending model that combines wholesale and retail operations.

Why it matters

The company employs a hybrid strategy to allow its thousands of loan officers to earn a portion of revenue from mortgage servicing rights. This model relies on partnerships with hundreds of investors rather than traditional early payoff fees.

NEXA Lending maintains a network of 4,122 sponsored loan officers and 320 funding investors. The company operates without charging lenders early payoff fees to facilitate its wholesale-to-retail model.

The players

Geri Farr

Geri Farr is the chief executive officer of NEXA Lending who assumed the role in September 2026.

Mike Kortas

Mike Kortas is the founder of NEXA Lending who transitioned to the position of executive partner.

NEXA Lending

NEXA Lending is a mortgage company that utilizes a hybrid wholesale and retail business model.

evoLend

evoLend is a subsidiary of NEXA Lending that manages mortgage servicing rights for the firm.

The details

NEXA Lending funds its loans through wholesale partners while transferring mortgage servicing rights to its internal subsidiary, evoLend. Loan officers within the network retain autonomy to select which wholesale lender best fits their specific business needs.

Mike Kortas founded the company in 2017.
Geri Farr was appointed CEO in early September 2026.
NEXA reported having 4,122 sponsored loan officers in October 2026.

Culture Shift

The firm's hybrid model follows the broader industry trend of independent mortgage brokerages attempting to capture recurring revenue through servicing rights. This represents a structural shift away from traditional commission-only compensation toward long-term asset management.

Loan officers working within the network may experience new opportunities to earn revenue shares from servicing rights. Customers interacting with these officers might notice different lending options as the company moves to implement co-ownership models.

The takeaway

The transition toward co-ownership of mortgage servicing rights marks a significant change in how brokerage firms incentivize loan officer performance. Prospective borrowers should note that this model prioritizes the aggregation of servicing rights over traditional lender fees.