Momentum Named Agency of the Year
The Sponsorship Marketing Association recognized the firm for its standout performance in the advertising industry.
Updated on Oct. 1, 2026 in Advertising
The Sponsorship Marketing Association has named Momentum as its Agency of the Year for 2026. The award marks the first time the company has received this honor from the organization.
Why it matters
The recognition follows a record year for the agency, which delivered major activations for high-profile clients. The association cited the agency for delivering its biggest year of performance to date.
Momentum executed major brand activations in 2025 at global events including the FIFA Club World Cup, Super Bowl, and F1. The agency manages a client portfolio that features Anheuser-Busch, Coca-Cola, GEICO, Verizon, and Walmart.
The players
Momentum
This advertising and brand experience agency is a subsidiary of the global communications conglomerate Omnicom.
Sponsorship Marketing Association
This industry organization facilitates professional recognition and sets standards for the sponsorship and marketing sector.
The details
As an Omnicom subsidiary, the agency combines creative, technology, strategy, and design to deliver complex brand experiences. The firm is now turning its attention toward future projects, including the development of fan activation platforms for the 2028 Olympic Games in Los Angeles.
Timeline
Momentum delivered activations for global sporting events throughout 2025.
The Agency of the Year designation was announced on October 1, 2026.
Market Landscape
The agency is positioning itself to capture significant market share within the sports marketing sector by pivoting toward upcoming international athletic events. This focus on long-term fan engagement platforms aligns with the firm's broader strategy to expand its footprint in global experiential marketing.
Consumers can expect to see more integrated, tech-driven brand activations from the agency during major sporting events in the coming years. This shift reflects a broader trend toward more immersive advertising experiences for shoppers of brands like Coca-Cola and Verizon.
The takeaway
The agency’s award-winning strategy highlights the growing importance of blending technology with traditional brand experiences. Organizations looking to maximize engagement at large-scale events must increasingly rely on these integrated platforms to capture fan attention.
What happens next
Momentum is scheduled to develop and launch fan activation platforms for the LA28 Olympic Games.
Further reading
Learn more about the latest industry shifts in the Advertising sector.
More information
For more information on the agency's portfolio and services, visit the Momentum Worldwide company website.
