Megan Fox Starred in New Ro ED Campaign
The actress fronts a marketing push for Ro's new compounded sildenafil and tadalafil dissolvable pill.
Updated on Oct. 1, 2026 in Sex Life
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Ro has launched a national marketing campaign titled 'Megan Fox Is Ro Sparks' featuring actress Megan Fox. The initiative promotes a compounded erectile dysfunction medication that dissolves under the tongue.
Why it matters
The company developed this campaign after consumer research suggested that men are more receptive to marketing messages about erectile dysfunction when they are delivered by a woman.
The medication marketed in this campaign consists of sildenafil and tadalafil, which are delivered via a formulation that dissolves under the tongue. Notably, this compounded medication is not currently approved by the FDA.
The players
Megan Fox
She is a well-known American actress and model who serves as the face of the new Ro marketing campaign.
Ro
This is a telehealth company that provides digital health services and compounded pharmaceutical products to patients.
The details
Megan Fox appears in the advertisements wearing a red catsuit to promote the product. The campaign includes a Times Square takeover and interactive outdoor posters across New York City.
Timeline
October 1, 2026: The campaign launched across linear TV, streaming, and paid social channels.
October 5, 2026: The interactive out-of-home poster campaign begins in New York City.
Culture Shift
This campaign signals a move away from the historical trend of using high-profile celebrity athlete spokespeople in healthcare marketing. It suggests an industry-wide pivot toward gender-based messenger targeting to reach male consumers.
Residents in New York City will encounter interactive outdoor campaign posters starting October 5. Consumers across the country can access the new medication through Ro's existing telehealth platform.
The takeaway
Marketing strategies for sensitive health topics are increasingly driven by psychological research into messenger receptivity. Consumers should consult with healthcare providers before starting any non-FDA approved compounded medications.
Further reading
For more on evolving trends in personal health, visit the Sex Life section.
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