Founders Launched Anvara for Event Sponsorships
The new marketplace automates the process of connecting advertisers with event organizers across the United States.
Updated on Oct. 1, 2026 in Advertising
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Andrei Stenmark and Nick Khalili have launched Anvara, a digital platform designed to streamline the fragmented event sponsorship market. The company connects advertisers with venues, including music festivals and sports stadiums, to secure promotional opportunities.
Why it matters
The platform addresses inefficiencies in traditional sponsorship procurement, where manual searching and a lack of transparency often hinder deal-making. It offers brands an alternative to saturated digital media channels by securing direct placements at physical events.
Out of home advertising revenue hit $9.46 billion in 2025, marking a 3.6% growth rate compared to the prior year. This sector continues to expand as brands seek high-visibility placement alternatives.
The players
Andrei Stenmark
He is a co-founder of Anvara who identified the need for increased transparency in the event sponsorship procurement process.
Nick Khalili
He is a co-founder of Anvara who helped build the digital marketplace platform for connecting advertisers with event organizers.
Kalshi
This is a prediction market platform that has already used Anvara to manage its sponsorship presence at major sporting events.
The details
Anvara provides a digital marketplace that automates the identification and arrangement of sponsorship deals between advertisers and event organizers. Early users include Kalshi, which utilized the platform to coordinate sponsorships for football games and World Cup events.
Timeline
In 2025, the out of home advertising industry generated $9.46 billion in total revenue.
Anvara launched its digital marketplace for event sponsorships on October 1, 2026.
Market Landscape
Anvara enters the advertising sector during a period of growth, as evidenced by the $9.46 billion in out of home revenue recorded in 2025. By automating manual procurement, the startup aims to capture market share from traditional agency models currently dominating the sponsorship space.
Advertisers and event organizers can expect a shift toward more automated and transparent deal-making for sponsorships. This could lead to a broader range of brand placements for consumers at local events like festivals and stadium games.
The takeaway
The launch of Anvara highlights a broader push toward digital transformation in the historically manual sponsorship industry. Businesses looking to diversify their marketing spend beyond digital ads may find the platform an increasingly essential tool for physical event engagement.
Further reading
Learn more about the latest trends in the sector on the Advertising section page.
Source note: This article includes information reported by Variety.
Live Poll
Do you find brand sponsorships at live events more trustworthy than online advertisements?
