Ad Council Launched New Maternal Mental Health Campaign
The national initiative aims to reduce stigma for mothers experiencing mental health challenges.
Updated on Oct. 1, 2026 in Pregnancy
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The Ad Council has introduced a campaign titled The Secret to Motherhood to address mental health struggles. The project is part of the Love, Your Mind mental health initiative and provides support in English and Spanish.
Why it matters
Maternal mental health conditions are the leading cause of pregnancy-related deaths, yet many cases remain untreated. This campaign seeks to remove the social stigma that prevents mothers from seeking necessary care.
Data indicates that 1 in 5 mothers experience postpartum mental health symptoms. Furthermore, 3 in 4 maternal mental health conditions currently go untreated.
The players
The Ad Council
The Ad Council is a nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors.
Love, Your Mind
Love, Your Mind is a comprehensive national mental health initiative that hosts resources and campaigns to support public well-being.
The details
The campaign was developed through extensive research with mothers and input from mental health experts. It utilizes a variety of media platforms, including video, radio, out-of-home, and digital content, supported by donated time and space from various partners.
Timeline
The Ad Council officially launched the campaign on October 1, 2026.
Culture Shift
This campaign reflects a growing societal shift toward destigmatizing maternal mental health issues as a central public health priority. It represents an evolution in how large-scale advocacy efforts target specific life stages to drive better health outcomes.
Mothers across the country can access resources in English and Spanish to help navigate postpartum mental health symptoms. Adopting these resources can help families identify support options earlier and prioritize long-term maternal well-being.
The takeaway
Understanding that postpartum challenges are common can help mothers feel less isolated in their experiences. Seeking professional help remains the most effective path toward improving maternal mental health.
Further reading
Learn more about maternal wellness and support systems on our Pregnancy page.
More information
Access support and view materials at the Maternal mental health resources portal.
Source note: This article includes information reported by MediaPost.
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