Lipstick Lesbians Launched New Beauty Brand

The Lipstick Lesbians pivoted their business model to create a research-driven beauty brand, Leaked Labs.

Updated on Sept. 30, 2026 in Beauty

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Alexis Androulakis and Christina Basias Androulakis expanded their beauty education platform in March 2026 with the launch of Leaked Labs. The duo previously operated the cosmetics company Fempower Beauty from 2019 until its closure in 2025.

Why it matters

The founders aim to increase beauty literacy by incorporating direct consumer feedback into their product development cycle. By analyzing packaging and formulations, they seek to streamline the decision-making process for beauty enthusiasts.

The brand's Amplify Flexi Powder launched at a $34 price point. The founders previously invested between $500,000 and $1 million into their initial beauty venture, Fempower Beauty.

The players

Alexis Androulakis

She is the co-founder of The Lipstick Lesbians and a creator who specializes in beauty product analysis.

Christina Basias Androulakis

She serves as a co-founder of The Lipstick Lesbians and works alongside her partner to educate consumers on beauty industry standards.

The details

The Lipstick Lesbians operate as a platform that evaluates cosmetics based on technical formulation, packaging, and marketing claims. Leaked Labs uses customer feedback to decide whether specific products should be scaled for production, reformulated, or archived.

The pair launched Fempower Beauty in 2019.
Fempower Beauty closed in 2025.
The Leaked Labs brand launched in March 2026.
The founders appeared on a Glossy Pop NYC panel in September 2026.

Culture Shift

This move marks a shift where creators move beyond traditional endorsements to influence manufacturing via direct feedback loops. It reflects a broader trend of consumers demanding transparency in the beauty industry's R&D process.

Consumers can engage with the platform to influence which products are manufactured or archived. Readers should note that product availability may change based on the real-time feedback cycles utilized by the brand.

The takeaway

Founders expect that technological tools will increasingly help consumers filter through the crowded beauty marketplace. This approach allows niche brands to prioritize product efficacy over traditional marketing spend.