Jollibee Has Expanded U.S. Operations and Sales

The fast-food chain reached nearly $390 million in U.S. sales during 2025 as it eyes a future public offering.

Updated on Sept. 30, 2026 in Dining Out

Jollibee Has Expanded U.S. Operations and Sales

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Jollibee achieved a 17% year-over-year sales increase in 2025, reaching nearly $390 million across 80 U.S. locations. The brand has now launched U.S. franchising and announced plans to reach 500 total stores by 2030.

Why it matters

The chain's growth trajectory highlights its ability to capture significant market share in the competitive U.S. chicken restaurant sector. By moving toward a potential public offering, Jollibee is signaling a major shift in its long-term corporate strategy.

Jollibee recorded nearly $390 million in U.S. annual sales for 2025, driven by an average unit volume of $5 million. This significantly outpaces competitors like Popeyes at $1.8 million and KFC at $1.3 million.

The players

Jollibee

Jollibee is a global fast-food brand originating from the Philippines that is known for its fried chicken.

The details

Jollibee utilizes localized messaging and format strategies to drive engagement, with local customers accounting for 60% of patronage in the U.S. market. The chain has previously been recognized for its workplace environment and was ranked as the best fast-food chicken by USA Today for three consecutive years.

Jollibee entered the U.S. market in 1998.
The company launched its U.S. franchising program in 2025.
Jollibee recorded a 17% sales increase throughout 2025.
A U.S. IPO filing is planned for 2026.
The chain aims to reach 500 U.S. stores by 2030.

Culture Shift

Jollibee is capitalizing on the growing consumer demand for diverse global fast-food options that deviate from domestic staples. Its success mirrors a broader societal trend of international brands localizing their menus and operations to secure a permanent footprint in the U.S.

Consumers can expect to see more locations and franchise opportunities as the chain works toward its goal of 500 stores by 2030. These new openings may change local dining habits by increasing the accessibility of the brand's specific menu and service model.

The takeaway

Jollibee's ability to maintain high unit volumes compared to established rivals indicates that localized product messaging remains a winning strategy for global brands. Investors and diners should monitor the planned 2026 IPO as it marks a major milestone in the company's U.S. maturity.