HTSA Will Name Shaun Schuetz Managing Director

The appointment begins a leadership transition for the organization effective October 1.

Updated on Sept. 30, 2026 in People

Isometric editorial illustration of stacked, interlocking geometric volumes forming a rising architectural staircase. — HTSA announced the appointment of Shaun Schuetz as managing director, effective October 1, as part of a multi-year organizational transition plan. AI Illustration. Upload story photo >

HTSA will appoint Shaun Schuetz as managing director starting October 1. The organization also named Ellie Doherty as director of member and vendor relations while expanding Jordan Fuchs’ operations role.

Why it matters

This leadership expansion is intended to improve member and vendor engagement while increasing overall organizational capacity. It marks the start of a multi-year transition plan for the group.

Shaun Schuetz brings 14 years of senior sales leadership and 13 years of integration field experience to the role. Additionally, Ellie Doherty joins with 10 years of experience in custom integration and lighting.

The players

Shaun Schuetz

He is an experienced leader with over a decade of background in senior sales and the integration field.

Ellie Doherty

She is a specialist with 10 years of experience in custom integration and the lighting industry.

Jon Robbins

He serves as a primary leader at HTSA and is scheduled to conclude his full-time work at the end of 2026.

Jordan Fuchs

He is an HTSA staffer who has seen his responsibilities within the organization's operations expand.

HTSA

The organization is a national group focused on member and vendor integration services.

The details

Shaun Schuetz will serve as managing director until transitioning to executive director on January 1, 2027. During this interim period, current leader Jon Robbins will continue working full-time with HTSA through the end of the year.

October 1, 2026: Shaun Schuetz assumes the role of managing director.
December 31, 2026: Jon Robbins concludes his full-time tenure with HTSA.
January 1, 2027: Shaun Schuetz is set to become the organization's executive director.

Market Landscape

This reorganization follows a pattern set by industry associations aiming to bolster operational capacity through multi-year executive succession. By formalizing these roles, HTSA is positioning itself to maintain consistent engagement with members and vendors during a leadership handoff.

Members and vendors should anticipate shifts in organizational contact points as Ellie Doherty takes over relations duties. The phased leadership transition aims to keep service levels stable throughout the end of the year and into 2027.

The takeaway

Proactive succession planning allows organizations to bridge gaps in leadership while retaining institutional knowledge. Businesses and members should stay informed on transition timelines to ensure continuity in their professional partnerships.