Guesty and Column Formed Banking Partnership

The two firms have launched new financial services tailored to the specific needs of property managers.

Updated on Sept. 30, 2026 in Financial Services

Guesty and Column Formed Banking Partnership

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Guesty and Column have announced a strategic partnership to provide dedicated deposit and trust accounts for property managers. This collaboration integrates specialized banking infrastructure directly into property management software.

Why it matters

Traditional banking often falls short in supporting the complex financial workflows of vacation rentals. This partnership aims to bridge that gap by offering tools for automated reconciliation and owner distributions.

Column processes over 4.5 trillion dollars in annual transaction volume, while Guesty currently manages more than 500,000 properties globally. Guesty has previously secured 410 million dollars in total funding.

The players

Guesty

Guesty is a property management software provider based in New York that manages more than 500,000 properties across over 100 countries.

Column

Column is a San Francisco-based banking infrastructure provider that processes over 4.5 trillion dollars in annual transaction volume.

The details

The new accounts from Column offer property managers separated trust and operating funds, alongside role-based permissions and approval controls. Additionally, these accounts provide pass-through FDIC insurance for owner funds, with customers gaining direct access to Column APIs for programmatic banking.

September 30, 2026: Guesty and Column officially announced their partnership.

Market Landscape

This partnership follows the documented trend of vertical software companies embedding financial services to capture more of the transaction lifecycle. By integrating specialized banking, Guesty positions itself against competitors who currently rely on third-party financial integrations.

Property managers using Guesty can now access automated reconciliation and owner distribution tools within their existing accounts. This shift aims to reduce the administrative burden of handling separated trust and operating funds for vacation rental businesses.

The takeaway

Specialized banking infrastructure is increasingly becoming a standard feature for niche management platforms. Property managers should evaluate whether integrating their banking directly with their management software can streamline their accounting operations.