Eldridge Capital Management Invested in Overtime
The asset management firm has backed the sports media company to help expand its content and technology initiatives.
Updated on Sept. 30, 2026 in Business Strategy
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Eldridge Capital Management has led a new strategic investment round for the sports media company Overtime. The capital is designated to support the firm's ongoing initiatives across content, commerce, technology, and live sports properties.
Why it matters
This partnership aims to leverage Overtime's existing intellectual property to scale its operations. It aligns with the investor's focus on backing companies that hold significant influence within the sports and entertainment landscape.
Eldridge currently oversees $200.8 million in assets across its sports and entertainment funds. This follows Overtime's previous $100 million Series D funding round in 2022 led by Liberty Media.
The players
Eldridge Capital Management
This firm serves as the asset management arm of Eldridge and maintains a diverse investment portfolio spanning sports teams and media companies.
Overtime
This sports media company produces content, live events, and commerce initiatives targeted at younger audiences.
Jeff Wilbur
He is a partner at Eldridge who helms the firm's sports investment strategy.
The details
The investment strategy, managed by partner Jeff Wilbur, targets platforms with premium intellectual property. Overtime maintains a diverse cap table that includes notable figures such as Jeff Bezos, Alexis Ohanian, Drake, Carmelo Anthony, and Kevin Durant.
Timeline
Overtime secured its $100 million Series D funding round in 2022.
Eldridge funds reported $200.8 million in assets as of May 2026.
The new investment in Overtime was announced on September 30, 2026.
Market Landscape
This move reinforces the trend of asset managers consolidating influence over digital-first sports properties. By integrating Overtime, Eldridge expands its broader portfolio that already includes stakes in major teams like the Dodgers, Lakers, and Sparks.
Consumers should expect Overtime to increase the production and scale of its sports content and live event offerings. While there are no immediate changes to consumer pricing, the partnership may lead to broader distribution and new commerce features across the company's platforms.
The takeaway
This deal underscores the high premium investors place on digital-native sports properties that control their own intellectual property. The partnership provides Overtime with the backing to scale its infrastructure as it transitions from a content outlet to a diversified sports brand.
Further reading
For more on industry growth, see the latest updates on Business Strategy.
Source note: This article includes information reported by Sportsbusinessjournal.
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