Choice Hotels Bought Harvest Hosts for $130 Million

The hospitality company has expanded into the outdoor lodging market through the acquisition of the RV network.

Updated on Sept. 30, 2026 in Camping

Choice Hotels Bought Harvest Hosts for $130 Million

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Choice Hotels has acquired the RV membership network Harvest Hosts for $130 million. The company plans to operate the platform as a standalone business under existing leadership.

Why it matters

The move allows Choice Hotels to capture a larger share of the outdoor travel market, as their current loyalty program members frequently engage in RV travel.

Harvest Hosts maintains a network of 11,200 locations serving a community of 500,000 RVers. Annual membership fees for the platform range from $99 to $179.

The players

Choice Hotels

Choice Hotels is a global hospitality franchisor that manages several hotel brands across the United States.

Harvest Hosts

Harvest Hosts is a membership-based network that connects RV travelers with wineries, farms, and other unique host locations.

Joel Holland

Joel Holland is the chief executive officer of Harvest Hosts who will continue to lead the organization following the acquisition.

The details

Choice Hotels funded the transaction using cash and its revolving credit facility while confirming that CEO Joel Holland will remain in his role. The network has seen members spend over $200 million at host locations since its founding in 2010.

Harvest Hosts members began spending at host businesses in 2010.
Stripes purchased the company for $37 million in 2021.
Choice Hotels announced the acquisition on September 30, 2026.

Culture Shift

This acquisition reflects the broader shift in hospitality toward experiential, non-traditional lodging options that prioritize unique travel moments over standard hotel stays. It follows a trend of traditional hotel chains attempting to capture consumers who prefer the autonomy of outdoor travel.

Members can expect the platform to continue operating as a standalone business with no immediate changes to existing host location access. The acquisition provides a stable long-term outlook for the community, though members should monitor for potential future changes to the loyalty program.

The takeaway

Travelers should note that the RV industry is becoming increasingly intertwined with traditional corporate hospitality brands. This shift may lead to more integrated loyalty rewards or cross-promotional benefits for frequent road trippers in the coming years.