Scarlett Johansson Has Closed The Outset Skincare
The celebrity-founded beauty brand has officially ceased all operations after four years on the market.
Updated on Sept. 29, 2026 in Beauty
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Scarlett Johansson has closed The Outset, the skincare brand she co-founded in 2022. The company announced its termination on September 28, 2026, and the brand's website has stopped processing new customer orders.
Why it matters
The closure marks the end of a four-year run for the label, which was established by Johansson and co-founder Kate Foster. While new sales have been halted, the company confirmed that it will fulfill existing customer orders.
The Outset operated for a total of four years following its 2022 launch. Scarlett Johansson, now 41, co-founded the enterprise with Kate Foster.
The players
Scarlett Johansson
She is an acclaimed actress and the co-founder of the skincare brand The Outset.
Kate Foster
She is a business executive who co-founded The Outset and served as a leader until her resignation in April 2025.
Karen Raghavan
She served as the fractional chief executive of the company from May 2026 to August 2026.
The details
The brand communicated the shutdown through a message posted on its official website. Despite the cessation of new online transactions at theoutset.com, the company has stated that previously placed customer orders will still be processed.
Timeline
The Outset was founded in 2022.
Kate Foster resigned from the company in April 2025.
The brand announced its official closure on September 28, 2026.
Culture Shift
The closure of The Outset follows the pattern of the closure of KKW Beauty in 2021, reflecting a broader trend of market adjustment for celebrity-backed beauty labels. This exit underscores the ongoing volatility and intense competition within the celebrity-founded skincare sector.
Customers who have already placed orders with the brand can expect their items to be processed despite the shutdown. New shoppers can no longer purchase products through the company's official website.
The takeaway
Celebrity beauty brands often face significant pressure to maintain growth within a crowded retail marketplace. Consumers should check for ongoing customer support contacts if they have outstanding orders that have not yet been delivered.
Further reading
For more on the current state of celebrity-led brands, visit our Beauty section.
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