Optimum Nutrition Released New Protein Shake

The sports nutrition company has introduced an ultra-filtered milk protein beverage.

Updated on Sept. 29, 2026 in Body Building

Bold vector editorial illustration of a stacked sculpture made of white powder mounds and liquid droplets, representing nutritional protein science. — Optimum Nutrition has expanded its fitness supplement portfolio with the launch of a new protein shake featuring ultra-filtered milk protein. AI Illustration. Upload story photo >

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Optimum Nutrition has launched a new protein shake formulated with ultra-filtered milk protein. The product is designed to provide nutritional support for athletes and fitness enthusiasts.

Why it matters

This release expands the available options for consumers seeking high-protein, fiber-rich supplements to support their fitness goals. The inclusion of prebiotic fiber aims to address digestive health alongside traditional protein supplementation.

The new beverage provides 30 grams of protein and 8 grams of prebiotic fiber per serving. It is available to consumers in strawberry, vanilla, and chocolate flavors.

The players

Optimum Nutrition

Optimum Nutrition is a subsidiary of Glanbia and a major manufacturer of sports nutrition products including whey protein, bars, and energy supplements.

The details

The shake utilizes ultra-filtered milk protein to deliver its macronutrient profile. The company announced the addition of this beverage to its existing product lineup from its headquarters in Downers Grove, Illinois.

Optimum Nutrition announced the new protein shake on September 29, 2026.

Season Trajectory

This release underscores a broader shift in the sports nutrition sector toward functional additives that combine muscle recovery with digestive health benefits. It positions the brand to maintain competitiveness as consumer demand for simplified, nutrient-dense post-workout options continues to grow.

Athletes can integrate 30 grams of protein and 8 grams of fiber into their daily nutritional intake to meet specific macronutrient targets. The variety of flavors offers a wider range of taste preferences for those tracking daily protein consumption for muscle growth or maintenance.

The takeaway

Selecting a protein source that includes both fiber and high-quality milk protein can improve daily nutrient absorption and digestive consistency. Fitness enthusiasts should evaluate how this 30-gram protein dose fits within their total daily caloric and macronutrient needs.