McAfee Has Launched a Brand Identity Update

The security company introduced a new slogan and marketing campaign to highlight its modern suite of services.

Updated on Sept. 29, 2026 in Cybersecurity

Isometric editorial illustration of a large steel shield structure in a clean space, representing modern digital security. — McAfee has debuted a corporate rebrand and new slogan, "Safer Than Safe," to signal a move toward modern digital security suites. AI Illustration. Upload story photo >

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McAfee has officially debuted a corporate rebrand, introducing the new slogan "Safer Than Safe." The initiative aims to shift consumer perceptions beyond traditional antivirus software toward a broader digital security focus.

Why it matters

The rebrand addresses a branding challenge where consumers primarily associate the company with legacy antivirus tools despite its evolving technological capabilities. This move coincides with rising public concern over the increasing sophistication of online scams and AI-driven threats.

McAfee released a 60-second marketing spot produced by R/GA to support the rebrand. The updated product experience now features direct notifications to users whenever the software detects a specific security issue.

The players

McAfee

McAfee is a global computer security software company that provides protection solutions for consumer and enterprise devices.

R/GA

R/GA is a digital innovation consultancy and agency that produced the new marketing spot for the company rebrand.

Pew Research Center

The Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world.

The details

The campaign, which includes new social and display advertising, attempts to modernize the brand image to match contemporary online threats. A 2025 Pew survey found that 79% of the public now regards online scams and attacks as a major problem, creating a wider demand for proactive digital safety.

A 2025 Pew survey analyzed public sentiment regarding online safety concerns.
McAfee officially launched its corporate rebrand on September 29, 2026.

The Tech Race

This rebranding marks a departure from legacy antivirus market positioning as the company attempts to compete in the broader AI-driven security landscape. It reflects a wider industry effort to replace dated software perceptions with modern, service-based security identities.

Users can expect to see updated branding across McAfee platforms and social media channels. The new product interface provides clearer notifications, helping consumers better track and manage security alerts on their devices.

The takeaway

The move underscores the growing necessity for security providers to evolve beyond simple malware removal. Consumers should ensure their software settings are optimized to take full advantage of these new notification features for improved daily protection.